Mission Statements: David Jones vs. Macquarie Group

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Mission Statements: David Jones vs. Macquarie Group

SMART objectives are important in assisting companies achieve their objectives. The mission statement of each company embraces and recognizes the SMART objectives. The role of the mission statement is to ensure that the stakeholders are of the position of the company and its business future. This report is an analysis of the David Jones Limited and the Macquarie Group companies. The report compares and contrasts the mission statements of these two companies. The report also looks t the core organization values, and the common values identified are those of integrity, customer satisfaction and striving for profitability.

Background

David Jones is a retail Departmental store that sells a wide range of fashion…