Is Data Brokerage Ethical?

Is Data Brokerage Ethical?

Data Brokerage has recently become an emergent issue in the society we live in because it involves the use and collection of sensitive information (from websites and loyalty card points) about consumers to be used in marketing and other activities. Legislation of data brokerage is limited which has put the data brokers at an advantage because they are not prohibited by law to collect information on their consumers without asking for their consent. There has been a lot of arguments on whether data brokerage is indeed ethical and under which circumstance it should be considered as ethical. Data brokerage can be considered ethical in certain circumstances that involve the main use of…