Intermediary Portal Solutions in Tourism Sector

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Intermediary Portal Solutions in Tourism Sector

Introduction

According to Burgess et al., (2015), the search for information applicable in travel planning always takes longer and also involves the usage of more sources of information compared to the search for information on other products for consumers. The nature of tourism products is always based on information, which implies that the internet that provides multimedia and global reach capability is a significant means of distribution and promoting travel and tourism services. This report analyzes the intermediary/portal solutions available in the travel and tourism industry and is to be presented to the Senior Management Team of a travel company. The travel company in this report is a medium-sized hotel chain, which until 2009…