Innovation Commercialization: From Concept to Market

ICON College of Technology and Management
Faculty of Business and Management Studies

BTEC HND in Business

UNIT 8: Innovation & Commercialization

Tutor: Mr. Zakir Hussain

Submitted by
Full Name: Andreea Solomon
ID No:
Session: February 2020

Introduction
Innovation begins with creative ideas that can be applied to an organization to make it stand out in the market and give a good competition to other rivals in the existing niche. It is known to be a process where creative ideas can be converted into products and services and be commercialized in the market. Deliveroo is a fast food firm that is situated in London, England. The firm is spread across 200 locations across various countries. The firm was incepted in…