Influencer Marketing Impact on Purchasing Decisions

COMPARATIVE ANALYSIS ON THE IMPACT OF CONVENTIONAL MARKETING AND INFLUENCER MARKETING ON CONSUMER PURCHASING BEHAVIOR IN FASHION AND RETAIL INDUSTRY

FACULTY OF BUSINESS
LINCOLN UNIVERSITY COLLEGE

[YEAR]

COMPARATIVE ANALYSIS ON THE IMPACT OF CONVENTIONAL MARKETING AND INFLUENCER MARKETING ON CONSUMER PURCHASING BEHAVIOR IN FASHION AND RETAIL INDUSTRY

[Name of student]

THIS DISSERTATION IS SUBMITTED TO FULFILL
THE PARTIAL REQUIREMENTS FOR THE DEGREE IN
BACHELOR OF BUSINESS ADMINISTRATION
TO THE
FACULTY OF BUSINESS & ACCOUNTANCY
LINCOLN UNIVERSITY COLLEGE

[Year]

Declaration & Copyright page
I, hereby, declare that the thesis and the work that has been submitted is my own and has been generated as a result of an original research on the topic “Comparative Analysis on the…