Analysis of the Impact of Digital Technology on Tesco

Analysis of the Impact of Digital Technology on Tesco

AIMS AND OBJECTIVES (P1)

1.1 Background

In the modern world of the post-globalization era, when the competition to:

• deliver ever cheaper and better quality products and services with support from the latest technologies
• know your clients and what they want
• deliver the products and services when and where the clients need them
• communicate instantly with suppliers, stakeholders, and clients
• reach new markets and new clients on a global

is becoming tougher, it has become obvious that companies that do not incorporate digital technologies in their everyday activities will be left behind and will lose their competitive edge in a business environment in which reaching the client…