Strategic HR Management When Expanding to Africa

Strategic HR Management When Expanding to Africa

Introduction

Africa’s natural resource and a vibrant youth population who are eager to work and to learn have given the region a mammoth entrepreneurial potential and a huge but untapped market (Games & Dianna, 2014). Due to the potential that lays in Africa investors and business leaders have increasingly been aware of the economic potential of sub-Saharan African flourishing consumer market (Mattaen & David, 2012). According to Mattish (2017), Africa has currently one billion people which are roughly a 14% of the world population though it only accounts…