Evaluating Dirty Devil ads for Audience Engagement

Evaluating Dirty Devil ads for Audience Engagement

An advertisement is usually designed to inform, attract, and win the attention of prospective customers. In coming up with an ad, the company has to ensure that it meets all the above qualities within the shortest possible time. Mostly, people do not have time for commercials, and their charges make it necessary for companies to make them as brief as possible. To achieve its desired goal, an ad has to be attractive enough to capture the attention of its target audience. In this paper, out attention shall be focused on two Dirty Devil ads on a similar audience. The first ad is a German version (AndreP) and the second the British…