Digital Media Effects on Business

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Digital Media Effects on Business

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Introduction

Digital media refers to a set of communication tools that entail the distribution of content using the Internet technology within human networks. It involves the conversion of regular media into formats that can be read by computer devices using software (Kare-Silver, 2011, p. 6). The two main features of digital media include interactivity and grouping. Interactivity implies that the information conveyed is bi-directional; thus, it can be addressed from both ends. This means that a message’s destination can be pre-specified, and feedback can be received instantaneously. In addition, digital media allows for the distribution of messages to many people. Grouping in digital media allows the participants in a network to establish arbitrary and ad-hoc…