Crafting a Digital Age Marketing Strategy for Tim Hortons

Crafting a Digital Age Marketing Strategy for Tim Hortons

MK7040 MARKETING IN THE DIGITAL AGE AND CSR
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Word count: 4,207 words

Executive summary
This study is focused towards creating a marketing plan for Tim Hortons donuts for the upcoming 12 months. Multi segmentation strategy will be used along with differentiated targeting which can be beneficial for the businesses. It has been seen that a high quality and low price position is beneficial for attracting the customers. Brief discussion has been done on the branding strategy, and application of influencer marketing has been identified as beneficial for ensuring success in the marketing strategy for the upcoming 12 months. Interactive communication method has also been selected…