Corporate Reputation and Organizational Performance

Corporate Reputation and Organizational Performance

Abstract
Corporate reputation is quite an important aspect that is important in the performance of any organization. A good corporate reputation has a good effect on the performance of an organization. This will thus be the focus of this paper. Despite several research on the subject, there has been less empirical and inconsistent evidence to prove that corporate reputation impacts the company’s performance. This thesis argument will focus on this inconsistency by examining the body of research from previous studies on the subject.

Introduction
Several academics and intellectuals have maintained…