BMW and Mercedes Promotional Strategies: A Comparative Analysis

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BMW and Mercedes Promotional Strategies: A Comparative Analysis

Advertising and promotional strategies are usually meant to communicate ideas about the products and services of a company to potential consumers. The main aim of this is to attract more customers and potential customers from the competitors’ side. Advertising and promotional strategies of a company reflect the rationale of the business such as brand recognition efforts, objectives, and market share growth. Therefore the advertising and promotional strategy determine the character of the company in the public image (Colley, 1984). Today, advertising and promotional strategies focus on achieving three main goals. The first is to stimulate sales and attract the customers of the competitors. The second goal is to correct and establish the image of…