Assessing Organizational Marketing Strategy
1
Assessing Organizational Marketing Strategy
Task
As an independent consultant you are required to choose an organisation and assess the effectiveness of their marketing strategy.
Structure/ Template
Title page NOT INCLUDED IN WORDCOUNT
Table of Contents NOT INCLUDED IN WORDCOUNT
Executive Summary/ Abstract (state the aim of the report, structure of the report and overview of chosen organisation) max 400 words ( no longer than a page) – NOT INCLUDED IN WORDCOUNT
Introduction (background of chosen company (Sources: reference to the website/ annual report and or other sources such as Mintel) aim and structure of report) – approx.150 words
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