The Rise and Fall of Apple (1985-1996)

Apple Leadership Changes and Market Struggles (1985-1996)

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What did you find of most interest or most revealing about Apple during your research for the period of 1985 to 1996? Describe its importance to our research.

Apple is one of the most successful technology companies globally. Founded by Steven Jobs, the company had flourished since 1976, however the period between 1985- 1996, the company experienced the lowest sales due to change in leadership (Scheneiders, 2010). The following are some of the leadership changes and their implications are as follows.

In 1985- the co-founder Steve Jobs was stripped of all his power and authority in the company. This made him to sell off all his shares as a retaliation response and he moved to founding another technology company called NeXT Inc.

1n 1985- John Sculley took over as the chairman…