Analyzing the Nike Slogan’s Reach

Analyzing the Nike Slogan’s Reach

The slogan means universal and intensely personal. It does not mention its sports brand name, and despite this, the Nike brand has grown marvelously over the years. It has become one of the world’s biggest profile athlete brands. Its launch increased shares from 18% to 43%, showing that it was well accepted by the people and triggered more sales. The victory of the slogan is evident until now as profit gradually increased from the year 2010 to 2019. The slogan creates an emotional appeal to the audience.