Analyzing the Business Model Canvas of Cue Clothing Company

Analyzing the Business Model Canvas of Cue Clothing Company

According to Casadesus-Masanell & Ricart (2010), all companies have business models because business models are powerful concepts in the current business contexts and can contribute significantly to a competitive advantage of a firm (Teece, 2010). The significance of sustainable and solid business models has influenced the strategies of management over the last decade. Visualization tools such as a Business Model Canvas proposed by Osterwalder and Pigneur (2010) have been used and enjoyed penetration and acceptance increasingly in many industries. Cachon and Swinney (2011) stated that companies in the fashion business are characterized by their quick responses to the clothing latest fashion trends and the short production, and this results to a high speed…