Abell’s Framework for Identifying Strategic Opportunities

Abell’s Framework for Identifying Strategic Opportunities

strategic opportunities

2131921-Strategic opportunities

Abell’s business definition framework suggests that a business can be defined using three dimensions namely; the customer groups which is who the business intends to serve through its goods and services. The second dimension is customer needs which refers to the needs of the customers that the business aims to attempt. The third dimension is technology or distinctive competencies which refers to how the business is going to meet the needs of its customers. Within the framework of the competencies of any business and its available technologies, it is the management decisions to strike an optimum between the amount of functions a business wants to fulfil and the…