Applying Business Management Skills for Social Good

Applying Business Management Skills for Social Good

“Creating a strong business and building a better world are not conflicting goals- they are both essential ingredients for long-term success.” This quote by Bill ford perhaps held the most relevance during the recent pandemic induced lockdown. Using my business acumen to curate a digital fundraising campaign for marginal dairy farmers to avail free veterinary services for their precious cattle made me realise the potential to apply business strategies to social issues and make them traverse the premise of corporate social responsibility to be promoted as a front-line business. The experience made me realise that I lack the business management skills that I can…