Marketing Campaign Strategies for Sainsbury UK

Marketing Campaign Strategies for Sainsbury UK

Introduction
A strategic communication process is used to build firm and advantageous relationships between companies and their public. Public relations play a significant role in any business around the world because they are free, more effective than paid advertising, complements your marketing activities, helps to mitigate the crisis, increases the visibility of the brand and acts as a long-term game. Marketing is equally important as PR or in other words, PR complements marketing. In today’s increasingly competitive world, the survival of a business is largely dependent on its marketing efforts along with its other functions. Marketing plays an important role in engaging customers, building and maintaining the…