Strategic E-Business Initiatives for British Airways

Strategic E-Business Initiatives for British Airways

British Airways

Executive Summary

British Airways has been at the forefront of the e-business revolution in many ways. The organization has created the goal of streamlining and automating its processes. This is done so that its services can be offered through web applications through the use of price discounts, extra bonuses, etc. In addition, web technologies enable the firm to market its complementary services like special flights that target selected consumer segments. The network of suppliers and vendors can be encouraged to conduct business through electronic data information systems. This helps to create agile, decentralized, and scalable business models. Another e-business initiative is to enhance the marketing processes by using…