Exploring Brand Values and Image Perception

Exploring Brand Values and Image Perception

Section A – Brand Values

1. Impact of Brand Values on Perceived Brand Image

The brand is a crucial concept of the modern-day business operation, through which a specific value of service quality is conveyed to the customers. The appearance of a brand and the characteristics of the products or the services of a brand have formed the strategic brand value. So, the name and symbol of the brand, along with the story behind the formation of a brand and the products and services offered by the brand, have an equal contribution to the formation of a brand value or a brand identity. In fact, the…