Kambrook Channel Marketing Strategy: Development and Implementation

Kambrook Channel Marketing Strategy: Development and Implementation

A channel strategy is a method used to expose products, services and brand identity to possible consumers of products (Watson et al., 2015). Kambrook is increasing its range of products and now trades in kitchen, household and other electronic appliances. Some kitchen and electric devices may require after-sale services in fitting and usage instructions, therefore requiring direct channels, and personal selling to get to the consumer. Also, retail trading will be appropriate due to the nature of Kambrook products. The products could be distributed to Retail shops where consumers place their orders. Due to the wide range of products and development in technology, Kambrook will apply…