Innovative Social Media Marketing for Hotels

Innovative Social Media Marketing for Hotels

Name

Course

Code

Instructor

Submission Date

Executive Summary

The tourism industry in New Zealand has experienced considerable growth over the past five years and it is projected to maintain an aspect of growth. This presents opportunities for hotels operating in this region to increase the number of customers that they serve, and ultimately increase their sales revenue. One of the hotels that is looking to take advantage of the market growth in New Zealand in the hospitality industry is Four Points Auckland. The best approach that it can take in relation to marketing is using the social media platform. It is currently using Facebook and Instagram as part…