Managing Key Elements of Media Strategy

Managing Key Elements of Media Strategy

1. Managing the key elements of media strategy

Using media, whether traditional or digital, to communicate effectively in marketing is one of the most potent communication tools available, but it is also one of the most hardest to master. A professional communicator, on the other hand, must have a well-developed media strategy in place before putting the first advertisement or producing the second click on the computer. If communicators do not have a strategy, they run the risk of deviating from the planned message, creative, and implementation. Johnston and Rowney’s (2018) assert the need for professional communicators to possess key interpretive skills as well as the technical competencies that relate…