Innovation and Commercialization Strategies at Shazam
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Department of Business and Management Studies
ICON College of Technology and Management
Faculty of Business and Management Studies
BTEC HND in Business
Coursework
Unit 8 – Innovation and Commercialisation
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Innovation and Commercialization Strategies at Shazam
This report intends to provide an overview of the adoption of innovation as a business model and key feature of company culture at Shazam, a discovery-based application that enables users to identify and find music, movies, and media content through digital fingerprints. The company was included…
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