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The service delivery process

Oct 24, 2018 | 0 comments

Oct 24, 2018 | Essays | 0 comments

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The service delivery process

Theories from module 3

  1. Consumer behavior for services

The service communication

Theories from module 4

  1. The (IMC) promotional communication mix elements and the interactive communication mix elements

Managing the physical evidence

Theories from module 5

  1. SOR Model

People issues

Theories from Module 7

  1. Boundary spanning and sources of conflict
  2. Benefits and costs of the empowerment of service employees
  3. Internal marketing
  4. Service profit chain


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