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Strategies to create awareness of a new product

Mar 1, 2017 | 0 comments

Mar 1, 2017 | Essays | 0 comments

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Strategies to create awareness of a new product

Objective 1

To help in reducing the number of infections and deaths that are caused by person to person contact by 20 % annually in India

Strategy 1

Creating adverts that encourage hand washing   

Tactic 1a

Trade shows adverts that encourage hand washing and informative ads will be used by the company to encourage people to wash their hands to reduce infections and deaths cause by hand to hand infections (Todd et al, 2010).

Tactic 1 b

Billboards and signage that encourage hand washing will be placed in major roads, residential areas and shopping outlets to encourage people to buy Indiana soap or wash their hands regularly to prevent infections (Montagna & Zanot, 2008).

Strategy 2

Using the profits from the product in running health camps, sponsoring treatments of infections and sensitization

Tactic 2a

The company will use the profits to sponsor treatments of infections as part of the corporate social responsibility

Tactic 2b

The company will also run heath camps in rural areas and slums to sensitize people and treat people that are infected with contact infections (World Health Organization, 2007).

Objective 2

To help in creating public awareness on the importance of using Indiana hand washing soap among the India citizens

Strategy 1

Use of social media

Tactic 1a

The company will embrace use of Facebook as a platform for creating awareness about use of the Indiana hand washing soap because it reaches many youths

Tactic 1b

The company will also adopt use of twitter in spreading tweets about the importance of using Indiana hand washing soap

Strategy 2       

Us of broadcast media

Tactic 2a

The company will use the television broadcasting medias to create awareness to the people of India on the importance of using Indiana hand washing soap to prevent infections spread by hand to hand contact

Tactic 2b

Use of radio broadcasts will also help in creating awareness since it reaches the rural parts of idia and most of the households (Fitch & Sanders, 2005).

Objective 3

To reach 80% of the Indians with the new product of Indiana hand washing soap and make it a household name.

Strategy 1

Use the government channels through the health ministry

Tactic 1a

The company will partner with the relevant government ministries such as ministry of health and environment to distribute the Indiana hand washing soap. This will be done by distributing them through the health clinics, hospitals, health centers, dispensaries and community health workshops and conferences.

Tactic 1b

Through partnership with the government, the government can make a recommendation of the Indiana hand washing soap. This will build trust among the public and make the citizens acquire them

Strategy 2

Get endorsements from a celebrity to act as an ambassador of Indiana hand washing soap

Tactic 2a

The company will partner with the Miss India 2013 to endorse and be the ambassador of the soap country wide

Tactic 2b

The company will also strive to get endorsement by one of the influential celebrity in the country help in distribution and increasing acquisition of the soap (Keel & Nataraajan, 2012).

References

Fitch, K. L., & Sanders, R. E. (2005). Handbook of language and social interaction. Mahwah, N.J: Lawrence Erlbaum Associates.

Keel, A., & Nataraajan, R. (September 01, 2012). Celebrity Endorsements and Beyond: New Avenues for Celebrity Branding. Psychology & Marketing, 29, 9, 690-703.

Montagna, M., & Zanot, F. (2008). Billboards. Bologna, Italia: Damiani editore.

Todd, E. C., Michaels, B. S., Smith, D., Greig, J. D., & Bartleson, C. A. (January 01, 2010). Outbreaks where food workers have been implicated in the spread of foodborne disease. Part 9. Washing and drying of hands to reduce microbial contamination. Journal of Food Protection, 73, 10, 1937-55.

World Health Organization. (2007). Effective media communication during public health emergencies: A WHO field guide. Geneva: World Health Organization.