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Starbucks Target Market
Different organizations have different abilities that allow them to better serve their target market. This is why different companies choose to focus most of their attention to particular segments. According to Bussing-Burks (2009), Starbucks Company chooses to focus primarily on the psychographics, demographics and their customers lifestyles. It is with the gathered information about these segments that Starbucks Company can serve better its customers.
According to Weinstein (1994), demographics include things like sex, age, education, marital status, occupation, education and income. The Starbucks Company will target females and males, mainly aged 18-30 years. However, Starbucks Company caters for the needs of everybody. Because the young children usually do not drink coffee,
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