The social technology strategy that is recommendable is a Mobile Technology as a Social Networking platform. I would recommend mobile technology as a social networking platform because it is a service or a platform that is online, or a site with a major focus on reflecting and building social relations or social networks among individuals, for instance, share activities or interests with people having same or somehow similar interests (Giraldo et al, 2016).
The benefits of mobile technology to the Sage Street Systems organization are many and diverse that primarily centered on improving communication. They include; cell phones always keep employees and the organization connected to one another as well as the consumers both on a vacation and at work. Additionally, mobile technology gives people the possibility of instantly communicating and responding faster to situations involving the organization (Leek et al, 2016). Notably, laptops, which have come up as a result of mobile technology have turned out to be an important computing device that gives access to every application required in running a business, such as a web browser, accounting software, and database program. Besides, mobile technology through mobile marketing reaches existing and new customers in a fast channel helping to track responses and sending special offers to the organization’s customers.
To ensure that the mobile technology in Sage Street System is successful, the social media metrics that I would recommend is connectivity because the organization will be able to connect with the staff, employees, and customers anytime, anywhere in time of need as well as connect with everything in the organization (Giraldo et al, 2016).
In justifying the costs of mobile technology, the cell phones will come with features that will help reduce additional costs that the organization was incurring before. For example, mobile technology will make it possible for mobile payment through instant money payment or transfer from any credit line or bank account. This will avoid expenses involved while traveling to the bank for mainstream services (Leek et al, 2016).
Giraldo Marín, L. M., Tabares Betancur, M. S., & Joyanes Aguilar, L. (2016). Interactivity Model 2.0: Social communication dynamics in organizational contexts. Journal of Business Research, 69(11), 4947-4952.
Leek, S., Canning, L., & Houghton, D. (2016). Revisiting the Task Media Fit Model in the era of Web 2.0: Twitter use and interaction in the healthcare sector. Industrial Marketing Management, 54, 25-32.