PR manager to create awareness of a new product

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DQ2: the CEO of your company has asked you, her PR manager to create awareness of a new product it is launching.  This is the first you’re hearing of the new product. According to your text and other research, Discuss the steps you would take in terms of  1) internal communication with management; 2) research; and, 3) contacting the media.  In your discussion, include the PR tools and strategies you would choose in each of the steps, and explain why you chose them.

Communication with CEO and Management

During the internal communication, I will sell the concepts of the new product to the senior management to get their commitment for the resources during the launch. Additionally, I will ensure I win the support of many departments to form part of the process of the product launch. For instance, designing, manufacturing, development, research, marketing and distribution (Cutlip et al, 2005)

Research Steps

  • Internal Company Research

During the internal communication research, I will do communication planning which entails gathering of information and analyzing the company and the situation. This will enable me draw the needed information for the product that will drive the decisions that may come later in the process of planning.

  1. Step1-I will do analysis of the situation

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