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According to Graham & Havlick (1994), a mission statement defines the company’s purpose and what the company stands for. The mission statement’s main purpose is to define an organizations primary objective. It gives definition to the key measures for the success of the organization. By a company delivering a clear mission statement, they powerfully communicate the organizations intentions and motivate al, the stakeholders involved in good output delivery and to promote the success desired. What an organization is currently trying to do to their customers is the mission of the organization. The mission statement of an organization is important for putting the spotlight on the business an organization is in presently and the needs of the customer it is endeavoring presently to serve (Falsey, 2009).
Mission statements provide benefits both to the organization and to the public in many ways. Every department of an organization can benefit from a consensus of a mission statement. The following are some of the examples as explained by Falsey (2009)
- The human resource department applies the mission statement to contribute to the organizational success by creating high performing teams, effective leaders and maximizing the potential of the employees
- Corporate security department uses the mission statement to provide services that protect the corpo.............
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