National Automotive Parts (NAPA)

Essay > Words: 5614 > Rating: Excellent > Buy full access at $5

National Automotive Parts (NAPA)

National Automotive Parts (NAPA)

Many years ago, the National Automotive Parts (NAPA) was found to address the need for the growing effectiveness of automobile spare parts distribution system. Now, 90% of the customers recognize NAPA by its brand name.

Contact Information

 

Call                            1-820-LET-NAPA (1-820-538-6472)

Email                         [email protected]

Website              NapaOnline.com

Date Prepared           April 21, 2014

Headquarters           Saint Augustine, Florida
Key people            Thomas Gallagher
Products            Replacement automotive parts

Table of Contents                                                                                                            Page Number

Executive summary…………………………………………………………………………1

Objectives………………………………………………………………………………………………1

Mission statement…………………………………………………………………………………………..2

Keys to success……………………………………………………………………………………………2

Industry Target……………………………………………………………………………2

Competitor Analysis …………………………………………………………………………………..3

Competition and Patterns of Buying…………………………………………………………………..3

Main Competitors………………………………………………………………………………………3

Company Description…………………………………………………………………….4

Company Locations and Facilities……………………………………………………………………..4

Product/ Service Plan ……………………………………………………………………5

Product Description………………………………………………………………………………………5

Marketing Plan……………………………………………………………………………6

Market Segmentation …………………………………………………………………….6

Operational Plan……………………………………………………………………………7

Development Plan………………………………………………………………………….7

Management team …………………………………………………………………………7

Management Team Gaps…………………………………………………………………………….7

Personnel Plan……………………………………………………………………………..8

Critical Risks……………………………………………………………………………… 9

Offering…………………………………………………………………………………….9

Exit Strategy………………………………………………………………………………..9

Financial Plan ………………………………………………………………………………9

Break-even Analysis…………………………………………………………………………………..10

Pro Forma Profit and Loss…………………………………………………………………………….11

Pro Forma Cash Flow 11………………………………………………………………………………12

Appendix 1……………………………………………………………………………….…13

Appendix 2…………………………………………………………………………..………14

Executive Summary

N.A.P.A Franchise is a business store that supplies automobile spare parts and auto lubricants in Saint Augustine, Florida. It covers close to 91% of the auto spare parts in the continent. The company shipments combine incorporate Florida made auto parts and lubricants with foreign parts conducting re-packaging and product labeling. The auto parts and auto lubricants sell an overall of $ 600,000 million in Saint Augustine, Florida, and entire North America. In these marketplaces, most of the automobile spare part stores were started in the 1970s. Coming up with auto spare part stores that focus on current cars and machinery produced for the last 10 years has challenged many industries.

The company has established a widespread linkage with their customers in the entire region. Thomas Gallagher, the manager of N.A.P.A store has extended work experience in Vehicle Maintenance having served in the military for over 34 years under the vehicle maintenance unit in Saint Augustine, Florida. During his tenure, Thomas Gallagher was involved in thorough vehicle maintenance in the military. It is within this duration that he realized the increasing demand for auto spare parts and auto lubricants.

Objectives

  • To achieve satisfying revenue returns within the first year of operation.
  • To rise to an advanced customer base of around 100 taxi companies in the operation region.
  • To steadily increase sales in the second year of operation.

Mission

NAPA auto spares are dedicated to providing the auto spares products and lubricants that integrate the quality of the products with the pricing value. The company wishes to develop a fruitful partnership with our clients, suppliers, employees, and respect the objectives and interests of each stakeholder. We look forward to constantly supply what the customers are shopping for and constantly review the demands of the marketplace. Improving on the product availability to the market will guarantee our success in the market that is steered by customer demands. Furthermore, the company intends to be the top auto parts and lubricants provider of choice within the operation region.

Keys to success

  • Be an active member of the auto spares and auto lubricants industry.
  • Promptly deliver our products to the customers.
  • Working with the customers on basis of interactions on a personal level.
  • Attractive store design to the customers, and has efficient and fast operations.

Industry Target

The company statistical research estimated that there are over 30, 000 autos in the region used by the taxi services alone. The number is, however, expected to grow in the next few years. Therefore, the firms that operate taxi services are the major customers targeted by N.A.P.Products. To begin with, the taxi firms represent the highest buying blocks in the company in the targeted potential countries. Furthermore, they have not established a complete channel for purchasing their taxi auto spares at the moment. N.A.P.A, therefore, intends to become their potential supplier of auto spares.

The taxi firms will reduce the cost of buying their auto spares if they buy from N.A.P.A. Moreover, the company purchases high-quality products and has outsourced a smooth channel for delivery. This strategy will make them completely satisfied with N.A.P.Services. N.A.P.A has established that the informal networks created by the taxi firms are extensive, even though, they operate in independence and work in small companies. The taxi drivers usually take time waiting for fares at the bus terminuses, during this time, they chat with their customers, friends, and colleagues over their autos spares and how they work. During this time, the company hopes to benefit from the recommendations by the word of mouth.

Competitor Analysis

Currently, the products that N.A.P.A is selling target the older car owners while the trend in the whole world is new model autos. Therefore, the demand for goods is falling in the domestic market. For this reason, Thomas will get an edge to negotiate favorable pricing on the N.A.P.Products that will be sold. N.A.P.A Franchise will also order the goods in bulk which will, in turn, increase the negotiation leverage.

Moreover, N.A.P.A has a deeper competitive edge since the company is can supply the product packages that completely satisfy the customer. When the taxi firms market during promotion times. Getting a cut off discount on a certain amount of purchase goods directly from N.A.P.A franchise, they will be issued with high-quality products without compromising the prices. In the recent past, the owners of the cars had to spend their valuable time shopping for auto spares (Blanchard, et al 1992). This was as a result of poorly organized channels of delivery.  For this reason, their autos would be non-functional for a lengthy period of time.  Sadly, this caused them big losses in terms of revenue returns.

Competition and Patterns of Buying

The market has got no extreme competition at the moment. NAPA, therefore, intends to remain the favorable auto spares franchise in the market. The company strives to protect the customers’ rights by offering them products of high quality with reasonable pricing. The channel of delivery has also been smoothened to facilitate quick delivery of the auto spares to the customers.

Main Competitors

Type: Essay || Words: 5614 Rating || Excellent

Subscribe at $5 to view the full document.

Buy access at $5

We will write a custom sample essay on
National Automotive Parts (NAPA)
specifically for you
for only $7.00/page