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Making a claim
Rushkoff appeals to his credibility when he says in paragraph six that the object of labors is to create a state of confusion and vulnerability of young shoppers in the shoe wall, and later turn the confusion state to their advantage. At the beginning of his article, Rushkoff describes a boy who stood in front of the shoe wall confused. When Rushkoff approaches the boy and asks him what was going through his mind, the boy replied he did not know which of the trainers him were. From his explanation, the boy did not know where he fell, since the shoes were arranged in various category
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