Google Growth Strategies

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Google Growth Strategies: Generic and Intensive 

Google is a well-known company that has its strategic choices in direct relation to its business nature as well as the industry’s characteristics (Girard 12). Therefore Girard states that Google’s growth strategy has seen it implement a generic strategy that has over the years proved to have a significant influence upon the organization’s processes (13). Nevertheless, the company has embraced and adopted three key intensive growth strategies which have enhanced immensely the organization’s support in regards to maintaining Google’s position amongst the top valued brands internationally (Geis 5). Google has strategically combined its generic strategy with its intensive growth strategies to create a highly efficient satisfaction in terms of the company’s urge to a.............


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