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Managers need to understand the implications of a good corporate reputation. The adoption of policies directed at ensuring a strong corporate reputation is the most likely path towards increased profit. Managers are often concerned with raising the quality of company products, ensuring efficiency and increasing responsiveness of clients. Corporate reputation can be taken like a panacea, a pill that can be used to resolve the majority of these issues. However, making the corporate reputation techniques work for the company can pose a significant challenge that calls for hard work and years of persistence by the managers. Managers may be required to increase demand for employees to achieve high performance. To achieve high reputations in a competitive environment, the operating system of an organization must respond to customer demands. The ability of an organization to satisfy the demands of its customers for quality products, lower prices, better features and all this leads to a positive reputation.
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