Leveraging the BCG Matrix for Program Development at LWTech

BCG Matrix for Lake Washington Institute of Technology (LWTech)

Name

Course

Instructor

Date

The Strategic Use of the BCG Matrix for LWTech

The BCG Matrix constitutes a valuable instrument for this objective, allowing the institution to classify each program according to its market expansion rate and corresponding market distribution. Through implementing the BCG Matrix framework, an assessment of LWTech’s program portfolio can be conducted, yielding insight into high-performing programs and those that may necessitate additional attention and investment. The present analysis has the potential to offer valuable insights into the strategic planning and decision-making procedures of LWTech.

(Kader, & Hossain, 2020).

Stars include programs such as Computer Science, Digital Gaming and Interactive Media, Engineering, and Nursing. These programs are experiencing high demand and have a significant market share compared to competitors. LWTech should therefore continue to invest in these programs to maintain and grow its share in the market.

Question Marks should include Cybersecurity and Network Administration, Mechatronics, Health Informatics and Information Management. These programs have growth potential, but LWTech may need to invest more resources to increase its market share to compete with rival institutions.

Cash Cows should be Accounting, Business Management, Marketing, and Early Childhood Education. These programs have high relative market share and are well-established with loyal customer base. LWTech should continue to generate revenue from these programs. The institution may not need to invest as much resources into them.

Dogs should include programs such as Applied Design, Dental Assisting, and Sustainable Technologies. These programs may not be as popular and profitable as other programs and may require a reevaluation of their relevance and value to LWTech’s overall mission and strategic goals (Lake Washington Institute of Technology. (2023).

The placement of each program on the BCG Matrix can be subjective and may vary depending on the specific data and analysis performed. Additionally, LWTech may have different programs or program categories more relevant to its particular situation.

References

Kader, M. A., & Hossain, H. (2020). An analysis of the BCG growth sharing matrix. International Journal of Economics, Business and Accounting Research (IJEBAR), 4(01).

Lake Washington Institute of Technology. (2023). College budget. Lake Washington Institute of Technology | Lake Washington Institute of Technology. https://www.lwtech.edu/about/budget-services/budget/