Data Analytics and KPIs in BIJ’s Marketing Strategy

Data Analytics and KPIs in BIJ’s Marketing Strategy 1

FORMATIVE Coursework

Assessment

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Table of Contents

Introduction and project plan 3

Overall project plan 3

Present Bij’s own business Key Performance Indicators (KPIs) and how improved analytics enables improvements against these KPIs 4

Data quality issues and remedies 4

Data analysis and commentary 5

Conclusion 15

References 15

Introduction and project plan

A perfect marketing strategy is one of the most important business tools in today’s vast and globally competitive market. Bangles International Jewellery (BIJ) is a popular global jewellery brand. BIJ’s major marketing investment in the United Kingdom market during May 2020 became a significant topic for business analysts while the company, along with its major competitors like Signet, LVMH, and Cartier, were struggling in pandemic hit markets globally (Frampton, 2017). After a couple of years, this project aims to prepare a success report of the company’s marketing as mentioned earlier. This report contains an overall project plan, BIJ’s Key Performance Indicators (KPIs), data quality issues and their remedies, data analysis, and discussion. Wood From The Trees (WFTT), being the most trusted consultancy firm for BIJ, has commissioned this data-driven research under the Director of Product & Marketing.

Overall project plan

Bangles International Jewellery is a popular global jewellery brand in the UK with a great investment that follows a market strategy to retain in the competitive market. Considering all the business requirements, the data analytics framework will be considered for the following project because it highlights the organisation of any activity within the management (Osman, 2019). a project plan framework will be followed for this marketing project is the waterfall model of project management. The entire project of BIj will follow the path of requirement, design, implementation, verification and maintenance format. Mainly, the following project is a data-focused project involving a team to manage everything (Banks, 2022). There are found major components that are included while involving a data analytics framework. These are descriptive, diagnostic, predictive, and prescriptive analytics. This will further impact the sales positively because it will give the company an idea to operate competitively in the market. The data analytics framework allows the company to move through data analysis in an organised way with no issues related to business operation (Sklyar et al. 2019). The covid-19 pandemic has been a challenging situation for all the industries in the UK (Jallow, Renukappa, and Suresh, 2020). However, implementing a data analytics framework might help the project succeed, making the business sustainable.

Present own business Key Performance Indicators (KPIs) of Bij’s

Key performance indicators of a business is a quantifiable measure of a business performance based on a specific time and towards a well defined objective. it provides with target, milestone, and insight for an organisation to make a better decision. Major Key Performance Indicators (KPIs) for a global jewellery company like BIJ are- i) Customer base- BIJ has a constant customer base in Asia, North America, and Europe while they are steadily expanding their business in the rest of the three continents (Barbu and Militaru, 2019). ii) Customer satisfaction- From the comments on the company’s social media handles, their customer satisfaction positive report is quite evident, and they are dedicated to reaching the zenith of customer satisfaction, iii) Quantitative measurement- BIJ believes in the formula of “What Gets Measured, Gets Done”. Following this, they outline their business metrics at ease. Other than these, staff satisfaction and staff owner satisfaction are the other two KPIs of BIJ. Better data analysis of these KPIs can improve BIJ performance. spatio-temporal data over the customers and their choice and economic ability will help the company to limit their target customers precisely. simultaneously, quantitative measurement of the products of the company and the customer satisfaction rate will help them to undertake policies of business accordingly.

Data quality issues and remedies

Considering the BIJ, there has been a threat of data quality issues because of being a competitive company in the market. Although BIJ’s major marketing investment in the United Kingdom market during May 2020 came forward as a significant topic for business analysts, the company and its major competitors like Signet, LVMH, and Cartier were struggling in pandemic hit markets globally. Therefore, there are some general issues that the company faces. Some data quality issues are duplicate, incomplete, or different data formats (Duvier, Anand and Oltean-Dumbrava, 2018). All these are the common data quality issues that many companies face. Therefore, it is the responsibility of the company to identify the quality issues, and through relevant measures, these issues can be identified as in terms of Accuracy, Relevancy, Completeness, and Timeliness

All these four are the measure by which data quality issues can be identified. Along with that, all the data quality issues can be fixed by fixing data in the source system, by fixing the source system to correct data issues, and by applying entity solutions.

For instance, some of the data issues can be addressed by observing the BIJ data set, in which it has been observed that there were some of the elements that had different sales values, such as bracelets, rings, and necklaces, have different sales value in the consecutive months. Considering this, the data quality issues can be resolved by undertaking the above steps.

Data analysis and commentary

Table A

The following Pivot table shows the data and trends in sales volume and value by month, by year, and across whole analysis period. Additionally, the sum of sales value has been also calculated which is different in consecutive four years.

Year

Sales Volume

MARKET

SUM of Sales Value

2018

-1

USA

-£2,129

 

-1 Total

 

-£2,129

 

1

United Kingdom

£2,990

  

USA

£9,017

 

1 Total

 

£12,007

 

2

Japan

£2,038

  

USA

£3,444

 

2 Total

 

£5,482

 

4

Japan

£4,519

 

4 Total

 

£4,519

 

6

Japan

£5,712

  

USA

£5,860

 

6 Total

 

£11,572

 

7

Japan

£12,601

 

7 Total

 

£12,601

 

8

Japan

£10,182

 

8 Total

 

£10,182

 

9

Japan

£28,733

 

9 Total

 

£28,733

 

10

Japan

£20,370

  

United Kingdom

£7,523

  

USA

£2,500

 

10 Total

 

£30,393

 

12

Japan

£12,725

  

United Kingdom

£9,182

 

12 Total

 

£21,907

 

13

Japan

£15,764

 

13 Total

 

£15,764

 

14

Japan

£16,182

 

14 Total

 

£16,182

 

15

Japan

£16,636

 

15 Total

 

£16,636

 

17

Japan

£49,382

  

United Kingdom

£47,878

 

17 Total

 

£97,260

 

18

Japan

£68,619

  

United Kingdom

£33,539

 

18 Total

 

£102,158

 

19

Japan

£48,292

  

United Kingdom

£42,462

 

19 Total

 

£90,754

 

20

Japan

£64,743

 

20 Total

 

£64,743

 

21

United Kingdom

£13,730

  

USA

£22,385

 

21 Total

 

£36,115

 

22

Japan

£73,206

  

United Kingdom

£30,504

  

USA

£21,342

 

22 Total

 

£125,052

 

23

Japan

£60,019

 

23 Total

 

£60,019

 

24

Japan

£41,030

  

United Kingdom

£27,255

 

24 Total

 

£68,285

 

25

Japan

£71,427

  

United Kingdom

£18,445

 

25 Total

 

£89,872

 

26

Japan

£30,546

 

26 Total

 

£30,546

 

27

United Kingdom

£50,654

  

USA

£54,312

 

27 Total

 

£104,966

 

28

United Kingdom

£66,960

 

28 Total

 

£66,960

 

30

United Kingdom

£60,405

  

USA

£26,707

 

30 Total

 

£87,112

 

31

Japan

£86,296

 

31 Total

 

£86,296

 

32

Japan

£37,469

 

32 Total

 

£37,469

 

33

United Kingdom

£26,916

 

33 Total

 

£26,916

 

34

USA

£33,693

 

34 Total

 

£33,693

 

35

Japan

£39,457

 

35 Total

 

£39,457

 

36

United Kingdom

£36,727

 

36 Total

 

£36,727

 

37

USA

£40,787

 

37 Total

 

£40,787

 

38

United Kingdom

£39,468

 

38 Total

 

£39,468

 

40

USA

£91,419

 

40 Total

 

£91,419

 

42

USA

£40,361

 

42 Total

 

£40,361

 

43

United Kingdom

£34,783

 

43 Total

 

£34,783

 

44

United Kingdom

£42,258

 

44 Total

 

£42,258

 

45

Japan

£76,845

  

United Kingdom

£46,230

  

USA

£45,185

 

45 Total

 

£168,260

 

46

United Kingdom

£45,335

 

46 Total

 

£45,335

 

47

United Kingdom

£38,960

 

47 Total

 

£38,960

 

48

United Kingdom

£44,617

  

USA

£58,384

 

48 Total

 

£103,001

 

50

USA

£68,285

 

50 Total

 

£68,285

 

52

United Kingdom

£64,892

 

52 Total

 

£64,892

 

53

United Kingdom

£50,285

 

53 Total

 

£50,285

 

57

United Kingdom

£39,123

 

57 Total

 

£39,123

 

58

USA

£185,676

 

58 Total

 

£185,676

 

60

United Kingdom

£67,015

 

60 Total

 

£67,015

 

64

USA

£79,271

 

64 Total

 

£79,271

 

68

USA

£94,462

 

68 Total

 

£94,462

 

71

USA

£93,038

 

71 Total

 

£93,038

 

72

USA

£93,861

 

72 Total

 

£93,861

 

74

United Kingdom

£91,094

 

74 Total

 

£91,094

 

75

USA

£162,889

 

75 Total

 

£162,889

 

77

United Kingdom

£56,305

 

77 Total

 

£56,305

 

81

USA

£74,595

 

81 Total

 

£74,595

 

83

USA

0

 

83 Total

 

0

 

84

USA

£88,268

 

84 Total

 

£88,268

 

86

USA

£96,036

 

86 Total

 

£96,036

 

88

USA

0

 

88 Total

 

0

 

90

United Kingdom

£66,827

 

90 Total

 

£66,827

 

94

United Kingdom

£76,245

  

USA

0

 

94 Total

 

£76,245

 

99

USA

86028

 

99 Total

 

86028

 

100

United Kingdom

£73,234

  

USA

0

 

100 Total

 

£73,234

 

101

United Kingdom

£164,950

 

101 Total

 

£164,950

 

102

United Kingdom

£83,083

 

102 Total

 

£83,083

 

104

United Kingdom

£81,612

  

USA

0

 

104 Total

 

£81,612

 

107

USA

0

 

107 Total

 

0

 

111

USA

0

 

111 Total

 

0

 

112

United Kingdom

£68,567

  

USA

0

 

112 Total

 

£68,567

 

115

United Kingdom

£87,373

 

115 Total

 

£87,373

 

121

United Kingdom

£95,581

 

121 Total

 

£95,581

 

126

USA

0

 

126 Total

 

0

 

127

USA

0

 

127 Total

 

0

 

128

USA

0

 

128 Total

 

0

 

131

USA

0

 

131 Total

 

0

 

137

USA

0

 

137 Total

 

0

 

175

USA

0

 

175 Total

 

0

 

199

Japan

0

 

199 Total

 

0

 

202

Japan

0

 

202 Total

 

0

 

215

Japan

0

 

215 Total

 

0

 

221

Japan

0

 

221 Total

 

0

 

230

Japan

0

 

230 Total

 

0

 

284

Japan

0

 

284 Total

 

0

 

322

Japan

0

 

322 Total

 

0

 

324

Japan

0

 

324 Total

 

0

 

346

Japan

0

 

346 Total

 

0

 

348

Japan

0

 

348 Total

 

0

 

357

Japan

0

 

357 Total

 

0

 

462

Japan

0

 

462 Total

 

0

 

Japan

£0

 

– Total

 

£0

2018 Total

  

£4,401,476

2019

-1

USA

-£1,660

 

-1 Total

 

-£1,660

 

1

United Kingdom

£2,959

  

USA

£4,148

 

1 Total

 

£7,107

 

2

Japan

£9,429

  

USA

£5,463

 

2 Total

 

£14,892

 

3

Japan

£4,208

  

United Kingdom

£3,754

 

3 Total

 

£7,962

 

4

United Kingdom

£3,415

 

4 Total

 

£3,415

 

5

Japan

£9,203

  

United Kingdom

£10,596

  

USA

£11,302

 

5 Total

 

£31,101

 

6

United Kingdom

£21,763

 

6 Total

 

£21,763

 

7

USA

£11,083

 

7 Total

 

£11,083

 

8

United Kingdom

£12,955

  

USA

£15,170

 

8 Total

 

£28,125

 

9

Japan

£13,148

 

9 Total

 

£13,148

 

10

Japan

£11,206

  

United Kingdom

£9,127

  

USA

£19,918

 

10 Total

 

£40,251

 

11

United Kingdom

£9,794

  

USA

£9,075

 

11 Total

 

£18,869

 

12

Japan

£26,624

  

United Kingdom

£28,447

 

12 Total

 

£55,071

 

13

Japan

£41,162

  

USA

£10,584

 

13 Total

 

£51,746

 

14

Japan

£34,948

  

United Kingdom

£22,894

 

14 Total

 

£57,842

 

15

Japan

£13,604

 

15 Total

 

£13,604

 

16

Japan

£16,035

  

United Kingdom

£30,826

 

16 Total

 

£46,861

 

17

Japan

£22,870

  

United Kingdom

£45,504

  

USA

£15,715

 

17 Total

 

£84,089

 

18

Japan

£17,734

  

United Kingdom

£27,283

  

USA

£20,559

 

18 Total

 

£65,576

 

19

USA

£36,142

 

19 Total

 

£36,142

 

20

Japan

£75,232

 

20 Total

 

£75,232

 

21

United Kingdom

£44,553

 

21 Total

 

£44,553

 

22

Japan

£66,357

 

22 Total

 

£66,357

 

23

Japan

£66,752

  

United Kingdom

£23,585

  

USA

£23,538

 

23 Total

 

£113,875

 

24

Japan

£29,053

  

United Kingdom

£54,289

  

USA

£48,183

 

24 Total

 

£131,525

 

25

Japan

£50,420

  

United Kingdom

£43,980

  

USA

£27,010

 

25 Total

 

£121,410

 

27

Japan

£91,418

  

United Kingdom

£39,450

  

USA

£30,380

 

27 Total

 

£161,248

 

28

Japan

£69,929

  

United Kingdom

£45,631

 

28 Total

 

£115,560

 

29

Japan

£44,173

 

29 Total

 

£44,173

 

31

Japan

£40,744

  

United Kingdom

£27,861

  

USA

£26,190

 

31 Total

 

£94,795

 

32

Japan

£32,875

 

32 Total

 

£32,875

 

33

Japan

£33,444

 

33 Total

 

£33,444

 

34

Japan

£41,062

  

USA

£35,885

 

34 Total

 

£76,947

 

35

USA

£71,614

 

35 Total

 

£71,614

 

36

Japan

£36,126

 

36 Total

 

£36,126

 

38

USA

£45,654

 

38 Total

 

£45,654

 

39

Japan

£120,267

  

United Kingdom

£23,018

  

USA

£104,458

 

39 Total

 

£247,743

 

42

Japan

£52,012

  

USA

£46,657

 

42 Total

 

£98,669

 

43

USA

£143,202

 

43 Total

 

£143,202

 

44

Japan

£84,613

 

44 Total

 

£84,613

 

46

Japan

£79,273

 

46 Total

 

£79,273

 

49

Japan

£47,400

 

49 Total

 

£47,400

 

51

USA

£51,213

 

51 Total

 

£51,213

 

52

USA

£51,371

 

52 Total

 

£51,371

 

54

USA

£62,559

 

54 Total

 

£62,559

 

57

USA

£147,364

 

57 Total

 

£147,364

 

61

USA

£153,970

 

61 Total

 

£153,970

 

62

United Kingdom

£39,091

 

62 Total

 

£39,091

 

64

USA

£89,338

 

64 Total

 

£89,338

 

67

United Kingdom

£51,704

  

USA

£74,840

 

67 Total

 

£126,544

 

69

USA

£80,652

 

69 Total

 

£80,652

 

73

USA

£167,692

 

73 Total

 

£167,692

 

84

USA

£87,336

 

84 Total

 

£87,336

 

89

USA

£95,601

 

89 Total

 

£95,601

 

99

United Kingdom

£68,784

 

99 Total

 

£68,784

 

108

USA

0

 

108 Total

 

0

 

112

USA

0

 

112 Total

 

0

 

113

USA

0

 

113 Total

 

0

 

114

United Kingdom

£94,621

 

114 Total

 

£94,621

 

117

USA

0

 

117 Total

 

0

 

118

United Kingdom

£88,439

 

118 Total

 

£88,439

 

122

United Kingdom

£91,996

  

USA

0

 

122 Total

 

£91,996

 

123

United Kingdom

0

  

USA

0

 

123 Total

 

0

 

131

USA

0

 

131 Total

 

0

 

136

United Kingdom

£99,306

 

136 Total

 

£99,306

 

137

USA

0

 

137 Total

 

0

 

138

Japan

0

 

138 Total

 

0

 

140

USA

0

 

140 Total

 

0

 

141

USA

0

 

141 Total

 

0

 

143

United Kingdom

99268

 

143 Total

 

99268

 

151

United Kingdom

0

 

151 Total

 

0

 

153

USA

0

 

153 Total

 

0

 

160

USA

0

 

160 Total

 

0

 

165

USA

0

 

165 Total

 

0

 

175

Japan

0

 

175 Total

 

0

 

177

Japan

0

 

177 Total

 

0

 

178

USA

0

 

178 Total

 

0

 

182

United Kingdom

0

 

182 Total

 

0

 

186

United Kingdom

0

  

USA

0

 

186 Total

 

0

 

195

Japan

0

 

195 Total

 

0

 

212

Japan

0

 

212 Total

 

0

 

221

Japan

0

 

221 Total

 

0

 

226

Japan

0

 

226 Total

 

0

 

237

Japan

0

 

237 Total

 

0

 

246

Japan

0

 

246 Total

 

0

 

262

Japan

0

 

262 Total

 

0

 

396

Japan

0

 

396 Total

 

0

 

610

Japan

0

 

610 Total

 

0

2019 Total

  

£4,268,420

2020

1

Japan

£5,041

  

United Kingdom

£1,795

 

1 Total

 

£6,836

 

2

United Kingdom

£2,939

  

US

£4,105

 

2 Total

 

£7,044

 

3

United Kingdom

£17,344

  

USA

0

 

3 Total

 

£17,344

 

4

Japan

£6,543

  

United Kingdom

£16,646

  

USA

£7,168

 

4 Total

 

£30,357

 

5

Japan

£32,716

  

United Kingdom

£18,167

 

5 Total

 

£50,883

 

6

Japan

£24,172

  

United Kingdom

£11,485

 

6 Total

 

£35,657

 

7

Japan

£23,604

 

7 Total

 

£23,604

 

8

Japan

£23,923

  

United Kingdom

£14,366

 

8 Total

 

£38,289

 

9

Japan

£51,416

  

United Kingdom

£25,728

  

USA

£10,763

 

9 Total

 

£87,907

 

10

United Kingdom

£56,528

  

USA

£9,577

 

10 Total

 

£66,105

 

11

Japan

£34,999

  

United Kingdom

£15,074

  

USA

£19,253

 

11 Total

 

£69,326

 

12

Japan

£38,646

  

US

0

  

USA

£27,778

 

12 Total

 

£66,424

 

13

Japan

£22,741

  

United Kingdom

£22,201

  

USA

£14,615

 

13 Total

 

£59,557

 

14

Japan

£29,299

  

United Kingdom

£11,775

  

USA

£40,745

 

14 Total

 

£81,819

 

15

Japan

£15,453

  

United Kingdom

£36,550

  

USA

£43,937

 

15 Total

 

£95,940

 

16

Japan

£49,003

  

United Kingdom

£26,665

  

USA

£27,493

 

16 Total

 

£103,161

 

17

United Kingdom

£14,287

 

17 Total

 

£14,287

 

18

Japan

£22,387

  

United Kingdom

£13,382

  

USA

£101,572

 

18 Total

 

£137,341

 

19

Japan

£18,710

  

United Kingdom

£55,476

  

USA

£23,273

 

19 Total

 

£97,459

 

20

United Kingdom

£33,090

  

USA

£34,997

 

20 Total

 

£68,087

 

21

Japan

£44,262

 

21 Total

 

£44,262

 

22

Japan

£43,838

  

United Kingdom

£29,407

 

22 Total

 

£73,245

 

23

United Kingdom

£24,983

 

23 Total

 

£24,983

 

24

United Kingdom

£15,798

  

USA

£25,631

 

24 Total

 

£41,429

 

25

Japan

£31,276

 

25 Total

 

£31,276

 

26

USA

£95,063

 

26 Total

 

£95,063

 

27

Japan

£52,708

  

USA

£28,761

 

27 Total

 

£81,469

 

28

Japan

£82,634

 

28 Total

 

£82,634

 

29

Japan

£51,404

  

US

0

  

USA

£54,480

 

29 Total

 

£105,884

 

30

USA

£28,859

 

30 Total

 

£28,859

 

31

Japan

£32,568

  

USA

£31,935

 

31 Total

 

£64,503

 

33

USA

£116,046

 

33 Total

 

£116,046

 

34

USA

£46,126

 

34 Total

 

£46,126

 

36

USA

£70,119

 

36 Total

 

£70,119

 

37

Japan

£39,615

 

37 Total

 

£39,615

 

38

Japan

£64,951

 

38 Total

 

£64,951

 

40

Japan

£73,558

 

40 Total

 

£73,558

 

42

US

£49,621

 

42 Total

 

£49,621

 

43

Japan

£83,387

 

43 Total

 

£83,387

 

45

Japan

£129,704

 

45 Total

 

£129,704

 

46

Japan

£87,938

 

46 Total

 

£87,938

 

48

USA

£64,103

 

48 Total

 

£64,103

 

51

United Kingdom

£32,193

 

51 Total

 

£32,193

 

52

USA

£53,762

 

52 Total

 

£53,762

 

53

US

0

 

53 Total

 

0

 

56

USA

£58,265

 

56 Total

 

£58,265

 

57

US

£81,705

 

57 Total

 

£81,705

 

59

USA

£81,210

 

59 Total

 

£81,210

 

60

USA

£149,694

 

60 Total

 

£149,694

 

61

Japan

£63,408

 

61 Total

 

£63,408

 

63

Japan

£63,808

 

63 Total

 

£63,808

 

66

USA

£96,497

 

66 Total

 

£96,497

 

69

Japan

0

 

69 Total

 

0

 

71

US

0

 

71 Total

 

0

 

78

USA

£73,150

 

78 Total

 

£73,150

 

92

Japan

0

  

USA

0

 

92 Total

 

0

 

97

United Kingdom

£86,543

 

97 Total

 

£86,543

 

101

Japan

0

 

101 Total

 

0

 

103

Japan

0

 

103 Total

 

0

 

104

USA

£99,853

 

104 Total

 

£99,853

 

117

United Kingdom

£88,598

 

117 Total

 

£88,598

 

120

United Kingdom

0

 

120 Total

 

0

 

124

United Kingdom

£92,995

 

124 Total

 

£92,995

 

126

Japan

0

 

126 Total

 

0

 

129

Japan

0

 

129 Total

 

0

 

131

USA

0

 

131 Total

 

0

 

132

United Kingdom

0

 

132 Total

 

0

 

149

United Kingdom

0

 

149 Total

 

0

 

152

Japan

0

 

152 Total

 

0

 

153

USA

0

 

153 Total

 

0

 

159

Japan

0

 

159 Total

 

0

 

160

United Kingdom

0

 

160 Total

 

0

 

172

USA

0

 

172 Total

 

0

 

173

Japan

0

 

173 Total

 

0

 

174

United Kingdom

0

 

174 Total

 

0

 

176

Japan

0

 

176 Total

 

0

 

178

Japan

0

 

178 Total

 

0

 

180

USA

0

 

180 Total

 

0

 

182

Japan

0

 

182 Total

 

0

 

188

USA

0

 

188 Total

 

0

 

190

United Kingdom

0

 

190 Total

 

0

 

192

USA

0

 

192 Total

 

0

 

212

US

0

 

212 Total

 

0

 

221

United Kingdom

0

 

221 Total

 

0

 

227

Japan

0

 

227 Total

 

0

 

264

USA

0

 

264 Total

 

0

 

277

USA

0

 

277 Total

 

0

 

278

United Kingdom

0

 

278 Total

 

0

 

299

USA

0

 

299 Total

 

0

 

316

United Kingdom

0

 

316 Total

 

0

 

United Kingdom

£0

 

– Total

 

£0

2020 Total

  

£3,777,883

2030

26

USA

£36,247

 

26 Total

 

£36,247

2030 Total

  

£36,247

Grand Total

  

£12,484,026

The above data depicts your numeric data analysis in tables and shows how BIJ operates in the market. From the BIJ performance, it has been analysed how the sales volume and value have significantly changed in the consecutive three years 2018, 2019, and 2020. Many subtypes have different sales volumes and sales values in three different years. Hence, the different period has stated the company’s performance in the UK. From the summation of the table, it has been analysed in which year, the company faced a large number of sales and in which year, the company faced a decline in the sales. Thus, the table shows the UK market’s overall business operations.

Table B

From the second Pivot table, the company’s benchmark comparisons of category performance has been identified in which the sales volume by quarter, by year, and across the whole analysis period has been calculated. With the Pivot table, it was accessible to do the comparison of sale volume and sales volume as per quarterly.

Year

SUM of Year

COUNTA of MARKET

SUM of Sales Volume

2018

314808

156

10325

2019

331116

164

10035

2020

357540

177

9173

2030

2030

1

26

Grand Total

1005494

498

29559

Table C

Table C shows the company’s benchmark comparisons of sales volume and value between markets by quarter, by year, and across the whole analysis period. With the Pivot table, it was accessible to do the comparison of sale volume and sales volume as per the four years undertaken.

Year

Sales Volume

SUM of Sales Value

2018

-1

-£2,129

 

1

£12,007

 

2

£5,482

 

4

£4,519

 

6

£11,572

 

7

£12,601

 

8

£10,182

 

9

£28,733

 

10

£30,393

 

12

£21,907

 

13

£15,764

 

14

£16,182

 

15

£16,636

 

17

£97,260

 

18

£102,158

 

19

£90,754

 

20

£64,743

 

21

£36,115

 

22

£125,052

 

23

£60,019

 

24

£68,285

 

25

£89,872

 

26

£30,546

 

27

£104,966

 

28

£66,960

 

30

£87,112

 

31

£86,296

 

32

£37,469

 

33

£26,916

 

34

£33,693

 

35

£39,457

 

36

£36,727

 

37

£40,787

 

38

£39,468

 

40

£91,419

 

42

£40,361

 

43

£34,783

 

44

£42,258

 

45

£168,260

 

46

£45,335

 

47

£38,960

 

48

£103,001

 

50

£68,285

 

52

£64,892

 

53

£50,285

 

57

£39,123

 

58

£185,676

 

60

£67,015

 

64

£79,271

 

68

£94,462

 

71

£93,038

 

72

£93,861

 

74

£91,094

 

75

£162,889

 

77

£56,305

 

81

£74,595

 

83

0

 

84

£88,268

 

86

£96,036

 

88

0

 

90

£66,827

 

94

£76,245

 

99

86028

 

100

£73,234

 

101

£164,950

 

102

£83,083

 

104

£81,612

 

107

0

 

111

0

 

112

£68,567

 

115

£87,373

 

121

£95,581

 

126

0

 

127

0

 

128

0

 

131

0

 

137

0

 

175

0

 

199

0

 

202

0

 

215

0

 

221

0

 

230

0

 

284

0

 

322

0

 

324

0

 

346

0

 

348

0

 

357

0

 

462

0

 

£0

2018 Total

 

£4,401,476

2019

-1

-£1,660

 

1

£7,107

 

2

£14,892

 

3

£7,962

 

4

£3,415

 

5

£31,101

 

6

£21,763

 

7

£11,083

 

8

£28,125

 

9

£13,148

 

10

£40,251

 

11

£18,869

 

12

£55,071

 

13

£51,746

 

14

£57,842

 

15

£13,604

 

16

£46,861

 

17

£84,089

 

18

£65,576

 

19

£36,142

 

20

£75,232

 

21

£44,553

 

22

£66,357

 

23

£113,875

 

24

£131,525

 

25

£121,410

 

27

£161,248

 

28

£115,560

 

29

£44,173

 

31

£94,795

 

32

£32,875

 

33

£33,444

 

34

£76,947

 

35

£71,614

 

36

£36,126

 

38

£45,654

 

39

£247,743

 

42

£98,669

 

43

£143,202

 

44

£84,613

 

46

£79,273

 

49

£47,400

 

51

£51,213

 

52

£51,371

 

54

£62,559

 

57

£147,364

 

61

£153,970

 

62

£39,091

 

64

£89,338

 

67

£126,544

 

69

£80,652

 

73

£167,692

 

84

£87,336

 

89

£95,601

 

99

£68,784

 

108

0

 

112

0

 

113

0

 

114

£94,621

 

117

0

 

118

£88,439

 

122

£91,996

 

123

0

 

131

0

 

136

£99,306

 

137

0

 

138

0

 

140

0

 

141

0

 

143

99268

 

151

0

 

153

0

 

160

0

 

165

0

 

175

0

 

177

0

 

178

0

 

182

0

 

186

0

 

195

0

 

212

0

 

221

0

 

226

0

 

237

0

 

246

0

 

262

0

 

396

0

 

610

0

2019 Total

 

£4,268,420

2020

1

£6,836

 

2

£7,044

 

3

£17,344

 

4

£30,357

 

5

£50,883

 

6

£35,657

 

7

£23,604

 

8

£38,289

 

9

£87,907

 

10

£66,105

 

11

£69,326

 

12

£66,424

 

13

£59,557

 

14

£81,819

 

15

£95,940

 

16

£103,161

 

17

£14,287

 

18

£137,341

 

19

£97,459

 

20

£68,087

 

21

£44,262

 

22

£73,245

 

23

£24,983

 

24

£41,429

 

25

£31,276

 

26

£95,063

 

27

£81,469

 

28

£82,634

 

29

£105,884

 

30

£28,859

 

31

£64,503

 

33

£116,046

 

34

£46,126

 

36

£70,119

 

37

£39,615

 

38

£64,951

 

40

£73,558

 

42

£49,621

 

43

£83,387

 

45

£129,704

 

46

£87,938

 

48

£64,103

 

51

£32,193

 

52

£53,762

 

53

0

 

56

£58,265

 

57

£81,705

 

59

£81,210

 

60

£149,694

 

61

£63,408

 

63

£63,808

 

66

£96,497

 

69

0

 

71

0

 

78

£73,150

 

92

0

 

97

£86,543

 

101

0

 

103

0

 

104

£99,853

 

117

£88,598

 

120

0

 

124

£92,995

 

126

0

 

129

0

 

131

0

 

132

0

 

149

0

 

152

0

 

153

0

 

159

0

 

160

0

 

172

0

 

173

0

 

174

0

 

176

0

 

178

0

 

180

0

 

182

0

 

188

0

 

190

0

 

192

0

 

212

0

 

221

0

 

227

0

 

264

0

 

277

0

 

278

0

 

299

0

 

316

0

 

£0

2020 Total

 

£3,777,883

2030

26

£36,247

2030 Total

 

£36,247

Grand Total

 

£12,484,026

Analysis on sales volume and sales value by quarter

From the above analysis, it can be stated that BIJ’s business operation has been benchmarking for three consecutive years. The above data has shown the company’s performance, covering the sales volume and value by quarter. In three consecutive years, there have been major differences in their business operations. Although, three different countries were considered: Japan, the UK, and the US. All three countries have different sales volumes and values in these three consecutive years 2018, 2019, and 2020. The BIJ’s sales volume and value have been analysed accordingly in which it has been found that different products are sold at different values.

From the overall analysis, it has been found that all these three countries have different sales values and volumes, by which it can be said that BIJ’s business performance is good compared to other UK markets. Due to better quality measures and operations, the company’s sales are better than other companies in the market. On the other hand, it can be said that the table analysis has evaluated all the requirements to gain better business operations in the UK market.

Conclusion

In summation of this topic, it can be concluded that one of the companies has been taken into consideration: the UK-based named BIJ. The company deals with producing varieties of jewelry and had many competitors in the market. On the other hand, a project plan has been focused on involving many challenges during the covid-19 pandemic. Whereas there has been discussion on the data quality issues and corrective measures have mitigated all the issues faced by BIJ. This, with the help of numeric data analysis, the business operation of BIJ has been analysed.

 

References

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Barbu, A. and Militaru, G., 2019. Value co-creation between manufacturing companies and customers. The role of information technology competency. Procedia Manufacturing, 32, pp.1069-1076. https://www.sciencedirect.com/science/article/pii/S2351978919303622 

Duvier, C., Anand, P.B. and Oltean-Dumbrava, C., 2018. Data quality and governance in a UK social housing initiative: Implications for smart sustainable cities. Sustainable cities and society, 39, pp.358-365. Available at: https://www.sciencedirect.com/science/article/pii/S2210670717312520 [Accessed 7 July 2022]

Frampton, A., 2017. Cred Jewellery, UK:”Committed to raising standards”. In Sustainable Luxury and Social Entrepreneurship (pp. 33-54). Routledge. https://www.taylorfrancis.com/chapters/edit/10.4324/9781351284967-3/cred-jewellery-uk-alan-frampton 

Jallow, H., Renukappa, S. and Suresh, S., 2020. The impact of COVID-19 outbreak on United Kingdom infrastructure sector. Smart and Sustainable Built Environment. Available at: https://www.emerald.com/insight/content/doi/10.1108/SASBE-05-2020-0068/full/html [Accessed 7 July 2022]

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Sklyar, A., Kowalkowski, C., Tronvoll, B. and Sörhammar, D., 2019. Organising for digital servitisation: A service ecosystem perspective. Journal of Business Research, 104, pp.450-460. Available at: https://www.sciencedirect.com/science/article/pii/S014829631930102X [Accessed 7 July 2022]

Appendix

Table A

Year

Sales Volume

MARKET

SUM of Sales Value

2018

-1

USA

-£2,129

 

-1 Total

 

-£2,129

 

1

United Kingdom

£2,990

  

USA

£9,017

 

1 Total

 

£12,007

 

2

Japan

£2,038

  

USA

£3,444

 

2 Total

 

£5,482

 

4

Japan

£4,519

 

4 Total

 

£4,519

 

6

Japan

£5,712

  

USA

£5,860

 

6 Total

 

£11,572

 

7

Japan

£12,601

 

7 Total

 

£12,601

 

8

Japan

£10,182

 

8 Total

 

£10,182

 

9

Japan

£28,733

 

9 Total

 

£28,733

 

10

Japan

£20,370

  

United Kingdom

£7,523

  

USA

£2,500

 

10 Total

 

£30,393

 

12

Japan

£12,725

  

United Kingdom

£9,182

 

12 Total

 

£21,907

 

13

Japan

£15,764

 

13 Total

 

£15,764

 

14

Japan

£16,182

 

14 Total

 

£16,182

 

15

Japan

£16,636

 

15 Total

 

£16,636

 

17

Japan

£49,382

  

United Kingdom

£47,878

 

17 Total

 

£97,260

 

18

Japan

£68,619

  

United Kingdom

£33,539

 

18 Total

 

£102,158

 

19

Japan

£48,292

  

United Kingdom

£42,462

 

19 Total

 

£90,754

 

20

Japan

£64,743

 

20 Total

 

£64,743

 

21

United Kingdom

£13,730

  

USA

£22,385

 

21 Total

 

£36,115

 

22

Japan

£73,206

  

United Kingdom

£30,504

  

USA

£21,342

 

22 Total

 

£125,052

 

23

Japan

£60,019

 

23 Total

 

£60,019

 

24

Japan

£41,030

  

United Kingdom

£27,255

 

24 Total

 

£68,285

 

25

Japan

£71,427

  

United Kingdom

£18,445

 

25 Total

 

£89,872

 

26

Japan

£30,546

 

26 Total

 

£30,546

 

27

United Kingdom

£50,654

  

USA

£54,312

 

27 Total

 

£104,966

 

28

United Kingdom

£66,960

 

28 Total

 

£66,960

 

30

United Kingdom

£60,405

  

USA

£26,707

 

30 Total

 

£87,112

 

31

Japan

£86,296

 

31 Total

 

£86,296

 

32

Japan

£37,469

 

32 Total

 

£37,469

 

33

United Kingdom

£26,916

 

33 Total

 

£26,916

 

34

USA

£33,693

 

34 Total

 

£33,693

 

35

Japan

£39,457

 

35 Total

 

£39,457

 

36

United Kingdom

£36,727

 

36 Total

 

£36,727

 

37

USA

£40,787

 

37 Total

 

£40,787

 

38

United Kingdom

£39,468

 

38 Total

 

£39,468

 

40

USA

£91,419

 

40 Total

 

£91,419

 

42

USA

£40,361

 

42 Total

 

£40,361

 

43

United Kingdom

£34,783

 

43 Total

 

£34,783

 

44

United Kingdom

£42,258

 

44 Total

 

£42,258

 

45

Japan

£76,845

  

United Kingdom

£46,230

  

USA

£45,185

 

45 Total

 

£168,260

 

46

United Kingdom

£45,335

 

46 Total

 

£45,335

 

47

United Kingdom

£38,960

 

47 Total

 

£38,960

 

48

United Kingdom

£44,617

  

USA

£58,384

 

48 Total

 

£103,001

 

50

USA

£68,285

 

50 Total

 

£68,285

 

52

United Kingdom

£64,892

 

52 Total

 

£64,892

 

53

United Kingdom

£50,285

 

53 Total

 

£50,285

 

57

United Kingdom

£39,123

 

57 Total

 

£39,123

 

58

USA

£185,676

 

58 Total

 

£185,676

 

60

United Kingdom

£67,015

 

60 Total

 

£67,015

 

64

USA

£79,271

 

64 Total

 

£79,271

 

68

USA

£94,462

 

68 Total

 

£94,462

 

71

USA

£93,038

 

71 Total

 

£93,038

 

72

USA

£93,861

 

72 Total

 

£93,861

 

74

United Kingdom

£91,094

 

74 Total

 

£91,094

 

75

USA

£162,889

 

75 Total

 

£162,889

 

77

United Kingdom

£56,305

 

77 Total

 

£56,305

 

81

USA

£74,595

 

81 Total

 

£74,595

 

83

USA

0

 

83 Total

 

0

 

84

USA

£88,268

 

84 Total

 

£88,268

 

86

USA

£96,036

 

86 Total

 

£96,036

 

88

USA

0

 

88 Total

 

0

 

90

United Kingdom

£66,827

 

90 Total

 

£66,827

 

94

United Kingdom

£76,245

  

USA

0

 

94 Total

 

£76,245

 

99

USA

86028

 

99 Total

 

86028

 

100

United Kingdom

£73,234

  

USA

0

 

100 Total

 

£73,234

 

101

United Kingdom

£164,950

 

101 Total

 

£164,950

 

102

United Kingdom

£83,083

 

102 Total

 

£83,083

 

104

United Kingdom

£81,612

  

USA

0

 

104 Total

 

£81,612

 

107

USA

0

 

107 Total

 

0

 

111

USA

0

 

111 Total

 

0

 

112

United Kingdom

£68,567

  

USA

0

 

112 Total

 

£68,567

 

115

United Kingdom

£87,373

 

115 Total

 

£87,373

 

121

United Kingdom

£95,581

 

121 Total

 

£95,581

 

126

USA

0

 

126 Total

 

0

 

127

USA

0

 

127 Total

 

0

 

128

USA

0

 

128 Total

 

0

 

131

USA

0

 

131 Total

 

0

 

137

USA

0

 

137 Total

 

0

 

175

USA

0

 

175 Total

 

0

 

199

Japan

0

 

199 Total

 

0

 

202

Japan

0

 

202 Total

 

0

 

215

Japan

0

 

215 Total

 

0

 

221

Japan

0

 

221 Total

 

0

 

230

Japan

0

 

230 Total

 

0

 

284

Japan

0

 

284 Total

 

0

 

322

Japan

0

 

322 Total

 

0

 

324

Japan

0

 

324 Total

 

0

 

346

Japan

0

 

346 Total

 

0

 

348

Japan

0

 

348 Total

 

0

 

357

Japan

0

 

357 Total

 

0

 

462

Japan

0

 

462 Total

 

0

 

Japan

£0

 

– Total

 

£0

2018 Total

  

£4,401,476

2019

-1

USA

-£1,660

 

-1 Total

 

-£1,660

 

1

United Kingdom

£2,959

  

USA

£4,148

 

1 Total

 

£7,107

 

2

Japan

£9,429

  

USA

£5,463

 

2 Total

 

£14,892

 

3

Japan

£4,208

  

United Kingdom

£3,754

 

3 Total

 

£7,962

 

4

United Kingdom

£3,415

 

4 Total

 

£3,415

 

5

Japan

£9,203

  

United Kingdom

£10,596

  

USA

£11,302

 

5 Total

 

£31,101

 

6

United Kingdom

£21,763

 

6 Total

 

£21,763

 

7

USA

£11,083

 

7 Total

 

£11,083

 

8

United Kingdom

£12,955

  

USA

£15,170

 

8 Total

 

£28,125

 

9

Japan

£13,148

 

9 Total

 

£13,148

 

10

Japan

£11,206

  

United Kingdom

£9,127

  

USA

£19,918

 

10 Total

 

£40,251

 

11

United Kingdom

£9,794

  

USA

£9,075

 

11 Total

 

£18,869

 

12

Japan

£26,624

  

United Kingdom

£28,447

 

12 Total

 

£55,071

 

13

Japan

£41,162

  

USA

£10,584

 

13 Total

 

£51,746

 

14

Japan

£34,948

  

United Kingdom

£22,894

 

14 Total

 

£57,842

 

15

Japan

£13,604

 

15 Total

 

£13,604

 

16

Japan

£16,035

  

United Kingdom

£30,826

 

16 Total

 

£46,861

 

17

Japan

£22,870

  

United Kingdom

£45,504

  

USA

£15,715

 

17 Total

 

£84,089

 

18

Japan

£17,734

  

United Kingdom

£27,283

  

USA

£20,559

 

18 Total

 

£65,576

 

19

USA

£36,142

 

19 Total

 

£36,142

 

20

Japan

£75,232

 

20 Total

 

£75,232

 

21

United Kingdom

£44,553

 

21 Total

 

£44,553

 

22

Japan

£66,357

 

22 Total

 

£66,357

 

23

Japan

£66,752

  

United Kingdom

£23,585

  

USA

£23,538

 

23 Total

 

£113,875

 

24

Japan

£29,053

  

United Kingdom

£54,289

  

USA

£48,183

 

24 Total

 

£131,525

 

25

Japan

£50,420

  

United Kingdom

£43,980

  

USA

£27,010

 

25 Total

 

£121,410

 

27

Japan

£91,418

  

United Kingdom

£39,450

  

USA

£30,380

 

27 Total

 

£161,248

 

28

Japan

£69,929

  

United Kingdom

£45,631

 

28 Total

 

£115,560

 

29

Japan

£44,173

 

29 Total

 

£44,173

 

31

Japan

£40,744

  

United Kingdom

£27,861

  

USA

£26,190

 

31 Total

 

£94,795

 

32

Japan

£32,875

 

32 Total

 

£32,875

 

33

Japan

£33,444

 

33 Total

 

£33,444

 

34

Japan

£41,062

  

USA

£35,885

 

34 Total

 

£76,947

 

35

USA

£71,614

 

35 Total

 

£71,614

 

36

Japan

£36,126

 

36 Total

 

£36,126

 

38

USA

£45,654

 

38 Total

 

£45,654

 

39

Japan

£120,267

  

United Kingdom

£23,018

  

USA

£104,458

 

39 Total

 

£247,743

 

42

Japan

£52,012

  

USA

£46,657

 

42 Total

 

£98,669

 

43

USA

£143,202

 

43 Total

 

£143,202

 

44

Japan

£84,613

 

44 Total

 

£84,613

 

46

Japan

£79,273

 

46 Total

 

£79,273

 

49

Japan

£47,400

 

49 Total

 

£47,400

 

51

USA

£51,213

 

51 Total

 

£51,213

 

52

USA

£51,371

 

52 Total

 

£51,371

 

54

USA

£62,559

 

54 Total

 

£62,559

 

57

USA

£147,364

 

57 Total

 

£147,364

 

61

USA

£153,970

 

61 Total

 

£153,970

 

62

United Kingdom

£39,091

 

62 Total

 

£39,091

 

64

USA

£89,338

 

64 Total

 

£89,338

 

67

United Kingdom

£51,704

  

USA

£74,840

 

67 Total

 

£126,544

 

69

USA

£80,652

 

69 Total

 

£80,652

 

73

USA

£167,692

 

73 Total

 

£167,692

 

84

USA

£87,336

 

84 Total

 

£87,336

 

89

USA

£95,601

 

89 Total

 

£95,601

 

99

United Kingdom

£68,784

 

99 Total

 

£68,784

 

108

USA

0

 

108 Total

 

0

 

112

USA

0

 

112 Total

 

0

 

113

USA

0

 

113 Total

 

0

 

114

United Kingdom

£94,621

 

114 Total

 

£94,621

 

117

USA

0

 

117 Total

 

0

 

118

United Kingdom

£88,439

 

118 Total

 

£88,439

 

122

United Kingdom

£91,996

  

USA

0

 

122 Total

 

£91,996

 

123

United Kingdom

0

  

USA

0

 

123 Total

 

0

 

131

USA

0

 

131 Total

 

0

 

136

United Kingdom

£99,306

 

136 Total

 

£99,306

 

137

USA

0

 

137 Total

 

0

 

138

Japan

0

 

138 Total

 

0

 

140

USA

0

 

140 Total

 

0

 

141

USA

0

 

141 Total

 

0

 

143

United Kingdom

99268

 

143 Total

 

99268

 

151

United Kingdom

0

 

151 Total

 

0

 

153

USA

0

 

153 Total

 

0

 

160

USA

0

 

160 Total

 

0

 

165

USA

0

 

165 Total

 

0

 

175

Japan

0

 

175 Total

 

0

 

177

Japan

0

 

177 Total

 

0

 

178

USA

0

 

178 Total

 

0

 

182

United Kingdom

0

 

182 Total

 

0

 

186

United Kingdom

0

  

USA

0

 

186 Total

 

0

 

195

Japan

0

 

195 Total

 

0

 

212

Japan

0

 

212 Total

 

0

 

221

Japan

0

 

221 Total

 

0

 

226

Japan

0

 

226 Total

 

0

 

237

Japan

0

 

237 Total

 

0

 

246

Japan

0

 

246 Total

 

0

 

262

Japan

0

 

262 Total

 

0

 

396

Japan

0

 

396 Total

 

0

 

610

Japan

0

 

610 Total

 

0

2019 Total

  

£4,268,420

2020

1

Japan

£5,041

  

United Kingdom

£1,795

 

1 Total

 

£6,836

 

2

United Kingdom

£2,939

  

US

£4,105

 

2 Total

 

£7,044

 

3

United Kingdom

£17,344

  

USA

0

 

3 Total

 

£17,344

 

4

Japan

£6,543

  

United Kingdom

£16,646

  

USA

£7,168

 

4 Total

 

£30,357

 

5

Japan

£32,716

  

United Kingdom

£18,167

 

5 Total

 

£50,883

 

6

Japan

£24,172

  

United Kingdom

£11,485

 

6 Total

 

£35,657

 

7

Japan

£23,604

 

7 Total

 

£23,604

 

8

Japan

£23,923

  

United Kingdom

£14,366

 

8 Total

 

£38,289

 

9

Japan

£51,416

  

United Kingdom

£25,728

  

USA

£10,763

 

9 Total

 

£87,907

 

10

United Kingdom

£56,528

  

USA

£9,577

 

10 Total

 

£66,105

 

11

Japan

£34,999

  

United Kingdom

£15,074

  

USA

£19,253

 

11 Total

 

£69,326

 

12

Japan

£38,646

  

US

0

  

USA

£27,778

 

12 Total

 

£66,424

 

13

Japan

£22,741

  

United Kingdom

£22,201

  

USA

£14,615

 

13 Total

 

£59,557

 

14

Japan

£29,299

  

United Kingdom

£11,775

  

USA

£40,745

 

14 Total

 

£81,819

 

15

Japan

£15,453

  

United Kingdom

£36,550

  

USA

£43,937

 

15 Total

 

£95,940

 

16

Japan

£49,003

  

United Kingdom

£26,665

  

USA

£27,493

 

16 Total

 

£103,161

 

17

United Kingdom

£14,287

 

17 Total

 

£14,287

 

18

Japan

£22,387

  

United Kingdom

£13,382

  

USA

£101,572

 

18 Total

 

£137,341

 

19

Japan

£18,710

  

United Kingdom

£55,476

  

USA

£23,273

 

19 Total

 

£97,459

 

20

United Kingdom

£33,090

  

USA

£34,997

 

20 Total

 

£68,087

 

21

Japan

£44,262

 

21 Total

 

£44,262

 

22

Japan

£43,838

  

United Kingdom

£29,407

 

22 Total

 

£73,245

 

23

United Kingdom

£24,983

 

23 Total

 

£24,983

 

24

United Kingdom

£15,798

  

USA

£25,631

 

24 Total

 

£41,429

 

25

Japan

£31,276

 

25 Total

 

£31,276

 

26

USA

£95,063

 

26 Total

 

£95,063

 

27

Japan

£52,708

  

USA

£28,761

 

27 Total

 

£81,469

 

28

Japan

£82,634

 

28 Total

 

£82,634

 

29

Japan

£51,404

  

US

0

  

USA

£54,480

 

29 Total

 

£105,884

 

30

USA

£28,859

 

30 Total

 

£28,859

 

31

Japan

£32,568

  

USA

£31,935

 

31 Total

 

£64,503

 

33

USA

£116,046

 

33 Total

 

£116,046

 

34

USA

£46,126

 

34 Total

 

£46,126

 

36

USA

£70,119

 

36 Total

 

£70,119

 

37

Japan

£39,615

 

37 Total

 

£39,615

 

38

Japan

£64,951

 

38 Total

 

£64,951

 

40

Japan

£73,558

 

40 Total

 

£73,558

 

42

US

£49,621

 

42 Total

 

£49,621

 

43

Japan

£83,387

 

43 Total

 

£83,387

 

45

Japan

£129,704

 

45 Total

 

£129,704

 

46

Japan

£87,938

 

46 Total

 

£87,938

 

48

USA

£64,103

 

48 Total

 

£64,103

 

51

United Kingdom

£32,193

 

51 Total

 

£32,193

 

52

USA

£53,762

 

52 Total

 

£53,762

 

53

US

0

 

53 Total

 

0

 

56

USA

£58,265

 

56 Total

 

£58,265

 

57

US

£81,705

 

57 Total

 

£81,705

 

59

USA

£81,210

 

59 Total

 

£81,210

 

60

USA

£149,694

 

60 Total

 

£149,694

 

61

Japan

£63,408

 

61 Total

 

£63,408

 

63

Japan

£63,808

 

63 Total

 

£63,808

 

66

USA

£96,497

 

66 Total

 

£96,497

 

69

Japan

0

 

69 Total

 

0

 

71

US

0

 

71 Total

 

0

 

78

USA

£73,150

 

78 Total

 

£73,150

 

92

Japan

0

  

USA

0

 

92 Total

 

0

 

97

United Kingdom

£86,543

 

97 Total

 

£86,543

 

101

Japan

0

 

101 Total

 

0

 

103

Japan

0

 

103 Total

 

0

 

104

USA

£99,853

 

104 Total

 

£99,853

 

117

United Kingdom

£88,598

 

117 Total

 

£88,598

 

120

United Kingdom

0

 

120 Total

 

0

 

124

United Kingdom

£92,995

 

124 Total

 

£92,995

 

126

Japan

0

 

126 Total

 

0

 

129

Japan

0

 

129 Total

 

0

 

131

USA

0

 

131 Total

 

0

 

132

United Kingdom

0

 

132 Total

 

0

 

149

United Kingdom

0

 

149 Total

 

0

 

152

Japan

0

 

152 Total

 

0

 

153

USA

0

 

153 Total

 

0

 

159

Japan

0

 

159 Total

 

0

 

160

United Kingdom

0

 

160 Total

 

0

 

172

USA

0

 

172 Total

 

0

 

173

Japan

0

 

173 Total

 

0

 

174

United Kingdom

0

 

174 Total

 

0

 

176

Japan

0

 

176 Total

 

0

 

178

Japan

0

 

178 Total

 

0

 

180

USA

0

 

180 Total

 

0

 

182

Japan

0

 

182 Total

 

0

 

188

USA

0

 

188 Total

 

0

 

190

United Kingdom

0

 

190 Total

 

0

 

192

USA

0

 

192 Total

 

0

 

212

US

0

 

212 Total

 

0

 

221

United Kingdom

0

 

221 Total

 

0

 

227

Japan

0

 

227 Total

 

0

 

264

USA

0

 

264 Total

 

0

 

277

USA

0

 

277 Total

 

0

 

278

United Kingdom

0

 

278 Total

 

0

 

299

USA

0

 

299 Total

 

0

 

316

United Kingdom

0

 

316 Total

 

0

 

United Kingdom

£0

 

– Total

 

£0

2020 Total

  

£3,777,883

2030

26

USA

£36,247

 

26 Total

 

£36,247

2030 Total

  

£36,247

Grand Total

  

£12,484,026

Table B

Year

SUM of Year

COUNTA of MARKET

SUM of Sales Volume

2018

314808

156

10325

2019

331116

164

10035

2020

357540

177

9173

2030

2030

1

26

Grand Total

1005494

498

29559

Table C

Year

Sales Volume

SUM of Sales Value

2018

-1

-£2,129

 

1

£12,007

 

2

£5,482

 

4

£4,519

 

6

£11,572

 

7

£12,601

 

8

£10,182

 

9

£28,733

 

10

£30,393

 

12

£21,907

 

13

£15,764

 

14

£16,182

 

15

£16,636

 

17

£97,260

 

18

£102,158

 

19

£90,754

 

20

£64,743

 

21

£36,115

 

22

£125,052

 

23

£60,019

 

24

£68,285

 

25

£89,872

 

26

£30,546

 

27

£104,966

 

28

£66,960

 

30

£87,112

 

31

£86,296

 

32

£37,469

 

33

£26,916

 

34

£33,693

 

35

£39,457

 

36

£36,727

 

37

£40,787

 

38

£39,468

 

40

£91,419

 

42

£40,361

 

43

£34,783

 

44

£42,258

 

45

£168,260

 

46

£45,335

 

47

£38,960

 

48

£103,001

 

50

£68,285

 

52

£64,892

 

53

£50,285

 

57

£39,123

 

58

£185,676

 

60

£67,015

 

64

£79,271

 

68

£94,462

 

71

£93,038

 

72

£93,861

 

74

£91,094

 

75

£162,889

 

77

£56,305

 

81

£74,595

 

83

0

 

84

£88,268

 

86

£96,036

 

88

0

 

90

£66,827

 

94

£76,245

 

99

86028

 

100

£73,234

 

101

£164,950

 

102

£83,083

 

104

£81,612

 

107

0

 

111

0

 

112

£68,567

 

115

£87,373

 

121

£95,581

 

126

0

 

127

0

 

128

0

 

131

0

 

137

0

 

175

0

 

199

0

 

202

0

 

215

0

 

221

0

 

230

0

 

284

0

 

322

0

 

324

0

 

346

0

 

348

0

 

357

0

 

462

0

 

£0

2018 Total

 

£4,401,476

2019

-1

-£1,660

 

1

£7,107

 

2

£14,892

 

3

£7,962

 

4

£3,415

 

5

£31,101

 

6

£21,763

 

7

£11,083

 

8

£28,125

 

9

£13,148

 

10

£40,251

 

11

£18,869

 

12

£55,071

 

13

£51,746

 

14

£57,842

 

15

£13,604

 

16

£46,861

 

17

£84,089

 

18

£65,576

 

19

£36,142

 

20

£75,232

 

21

£44,553

 

22

£66,357

 

23

£113,875

 

24

£131,525

 

25

£121,410

 

27

£161,248

 

28

£115,560

 

29

£44,173

 

31

£94,795

 

32

£32,875

 

33

£33,444

 

34

£76,947

 

35

£71,614

 

36

£36,126

 

38

£45,654

 

39

£247,743

 

42

£98,669

 

43

£143,202

 

44

£84,613

 

46

£79,273

 

49

£47,400

 

51

£51,213

 

52

£51,371

 

54

£62,559

 

57

£147,364

 

61

£153,970

 

62

£39,091

 

64

£89,338

 

67

£126,544

 

69

£80,652

 

73

£167,692

 

84

£87,336

 

89

£95,601

 

99

£68,784

 

108

0

 

112

0

 

113

0

 

114

£94,621

 

117

0

 

118

£88,439

 

122

£91,996

 

123

0

 

131

0

 

136

£99,306

 

137

0

 

138

0

 

140

0

 

141

0

 

143

99268

 

151

0

 

153

0

 

160

0

 

165

0

 

175

0

 

177

0

 

178

0

 

182

0

 

186

0

 

195

0

 

212

0

 

221

0

 

226

0

 

237

0

 

246

0

 

262

0

 

396

0

 

610

0

2019 Total

 

£4,268,420

2020

1

£6,836

 

2

£7,044

 

3

£17,344

 

4

£30,357

 

5

£50,883

 

6

£35,657

 

7

£23,604

 

8

£38,289

 

9

£87,907

 

10

£66,105

 

11

£69,326

 

12

£66,424

 

13

£59,557

 

14

£81,819

 

15

£95,940

 

16

£103,161

 

17

£14,287

 

18

£137,341

 

19

£97,459

 

20

£68,087

 

21

£44,262

 

22

£73,245

 

23

£24,983

 

24

£41,429

 

25

£31,276

 

26

£95,063

 

27

£81,469

 

28

£82,634

 

29

£105,884

 

30

£28,859

 

31

£64,503

 

33

£116,046

 

34

£46,126

 

36

£70,119

 

37

£39,615

 

38

£64,951

 

40

£73,558

 

42

£49,621

 

43

£83,387

 

45

£129,704

 

46

£87,938

 

48

£64,103

 

51

£32,193

 

52

£53,762

 

53

0

 

56

£58,265

 

57

£81,705

 

59

£81,210

 

60

£149,694

 

61

£63,408

 

63

£63,808

 

66

£96,497

 

69

0

 

71

0

 

78

£73,150

 

92

0

 

97

£86,543

 

101

0

 

103

0

 

104

£99,853

 

117

£88,598

 

120

0

 

124

£92,995

 

126

0

 

129

0

 

131

0

 

132

0

 

149

0

 

152

0

 

153

0

 

159

0

 

160

0

 

172

0

 

173

0

 

174

0

 

176

0

 

178

0

 

180

0

 

182

0

 

188

0

 

190

0

 

192

0

 

212

0

 

221

0

 

227

0

 

264

0

 

277

0

 

278

0

 

299

0

 

316

0

 

£0

2020 Total

 

£3,777,883

2030

26

£36,247

2030 Total

 

£36,247

Grand Total

 

£12,484,026