- Describe the circulation and audience the print vehicle reaches in terms of demographics and psychographics. Explain why this is an ideal choice given your brand’s target audience.
Billboards and signage that encourage hand washing will be placed in major roads, residential areas and shopping outlets to encourage people to buy Indiana soap or wash their hands regularly to prevent infections (Montagna & Zanot, 2008). The bill boards will be illuminated and will contain graphics and signs printed on the illuminated signs on translucent materials.
The advertisements will also be mounted on the back of benches that are located at the bus stages throughout urban and residential areas. The geographical area that is projected to be reached includes 2 million people that live in the urban areas. The psychographics will include the lifestyle and geographic characteristics that include the citizens who live in the rural areas and in urban who does not practice proper hygiene. The print media is important because of their strategic placements which will reach many people.
- Explain what the niche or story angle should be. (Remember this should be newsworthy, and have a human interest perspective).
Diarrhea infections are one of the causes of death among children in the world. Washing of hands with soap can reduce diarrhea infection substantially; however, prevalence of washing hands is low in India (Vogel, 2013).
- Write a press release using the inverted pyramid technique and these tutorials as resources.
The new product of Indiana hand washing soap has been made out of ingredients that will improve the hand hygiene. Furthermore, our product has the potential to reduce mortality and morbidity from infections that are transmitted by person to person contact and fecal-oral routs. Indiana hand wash soap will help in reducing the following disease among the Indian populations including the young children, mothers and the vulnerable populations. The diseases include trachoma, respiratory infections, worm infections and fatal neonatal infections.
Vogel, E. (2013). Washing my hands. New York: PowerKids Press.
Montagna, M., & Zanot, F. (2008). Billboards. Bologna, Italia: Damiani editore.