Defining an Informative Speech
An informative speech is a type of speech that uses facts, figures, and stats to educate the audience.
It may be about any topic or subject matter, but it should have credible information that supports its claims.
In an informative speech examples, the speaker engagingly presents a topic based on factual information and sources.
This type of speech aims to provide credible information to make the audience understand what it’s all about.
When engaging in an informative speech, the presenter will sometimes use visuals to increase engagement and keep their audience from getting bored.
The similarities between a regular essay versus an informative presentation are that they both contain facts or figures.
But only one can be held interesting through various tricks such as videos, pictures, etc.
Many types of informative speeches differ in content, but the format is always set.
These can include descriptive, definition, and exploratory speech depending on what information you want to provide.
All informative speeches cover the history, evolution, and other relevant information about a specific topic.
For example, if you’re designing a demonstration speech, then demonstrate an entire process instead of just explaining it verbally or in text format.
For instance, if you wish to present to your audience how to install software, you will explain its history, its evolution, and all those steps for setting it up.
An informative speech presents facts about a given topic to an audience.
The idea is that the speaker (speechwriter) is passionate and well informed about a given topic, and they want to share that information with others.
An informative speech requires you to commit adequate time to gather information and excellent writing and public speaking skills.
Speech writing is covered in high school.
However, you have been practicing informative speech delivery since you learned how to talk.
Remember, as a child, when you tried to convince your parent to buy you a certain toy.
That was an informative speech since you prepared a series of arguments and delivered your arguments in the most compelling way possible (that is, before resulting in throwing tantrums).
What is the Primary Purpose of an Informative Speech?
When we come across the word “purpose,” our mind is filled with a thousand thoughts and images.
It can refer to why something has existence: how it was created for people’s use?
How do we utilize that object, or what are its purposes?
Public speaking takes on different meanings depending on who you ask.
For some public speakers, their purpose of giving a speech could be informing audiences about an issue in society they care deeply about, like poverty or immigration reform. In contrast, others may speak as practice before diving into more challenging endeavors, such as standing up in front of thousands at graduation ceremonies without shaking.
An informative speech’s primary purpose is to give the audience engaging, unique, and useful information.
This thought corresponds with why you have to convey accurate knowledge as well.
Informative speeches are all about providing knowledge to the audience that they don’t have.
This can mean teaching them something new or introducing a topic of interest to their job or hobby.
An informative speech aims not just for spectators’ information but also for them to understand more and perform better in what they do best.
Did you know that informative speaking is about providing knowledge and imparting it to people?
Giving your listeners facts can be a significant step towards bettering one’s career in this field.
Types of Informative Speeches
Informative speeches provide information to a given audience and communicate facts or ideas.
There are four types of informative speech: definition, explanatory, descriptive, and demonstrative.
A definition speech
A definition speech is an informative presentation where the speaker explains what a specific subject or thing means.
The goal for this type of speech varies depending on who gives it and their purpose. Still, in general, they aim to educate the audience about something that may not be well known by them so that everyone can understand things better when talking with each other.
A demonstration speech
A demonstration speech is a powerful way to communicate important information.
A how-to speech provides listeners with the steps they need to complete a task, increasing their likelihood of completing that task afterward.
Visualizations often follow demonstration speeches to see what each step looks like and retain all the necessary information for later use on their own time.
An explanatory speech
In an industry conference, a speaker might give an explanatory speech to inform the audience on various aspects of that particular industry.
For instance, they could discuss what makes up their company’s product or supply chain and how these processes are used in other industries.
With visualizations such as graphs and charts shown during their talk, this is one way for speakers to condense complex information into easily retainable packages for attendees.
A descriptive speech
You can use descriptive speech to create a vivid picture in someone’s mind, and it could be about anything from an object to the discovery of a new dinosaur.
As all of these types make clear, there are many ways that you can communicate a given set of information in a speech.
When deciding what type you want to write and deliver, consider who the audience will know about your topic.
Informative Speech Examples
The following is an excerpt from an informative speech on smoking:
It is general knowledge that smoking is bad for your health. Yet, the number of smokers globally increases each year. In 2018, according to the World Health Organization (WHO), in the world, about 1.1 billion people use tobacco. That number might rise to 1.6 billion by 2025.
Tobacco kills, something that smokers tend to ignore until they get cancer or another terminal disease. In fact, it results in 6 million deaths per year. That means that there is one tobacco-related death every six seconds.
That said, a lack of information about the effects of smoking is a significant contributor to this pandemic. A survey conducted in China revealed that only 38% of tobacco smokers knew the habit could lead to heart disease, and only as few as 27% were aware smoking could cause a stroke.
Ignorance is no defense. So, today, I will present the adverse effects of tobacco and back them up with facts and real-world statistics.
The following is another excerpt from an informative speech on global warming:
A global warming search on Google brings back 65 million results pages. The subject has drawn a lot of attention due to adverse climate change. In a speech presented at UN Summit in 2019, Barrack Obama said that if we need to solve climate change swiftly and boldly or risk leaving the future generations to an irreversible catastrophe.
A YouTube Influencer, Prince EA, addressed this issue by saying that our descendants will know it as the Amazon Desert instead of the Amazon Rainforest if we are not careful. Imagining the Amazon as a dessert should give you chills, and it seems so farfetched, but it could be a reality if global warming is not addressed.
But what exactly is global warming? What causes it? And what can we do to stop it? In this short but informative speech, I will try to answer these questions effectively.
How To Write An Informative Speech
An excellent informative speech has the following elements:
Like any other form of an essay or large text, you should have a thesis.
A thesis tells your audience your stand on a specific topic.
In the case of an informative speech, the thesis acts as the title of your speech.
An example of a thesis of a global warming informative speech could read:
Global warming is the greatest threat to future generations
The introduction should:
- Grab your audience’s attention
A few facts on the subject will grab your reader’s attention and demonstrate your authority on the subject of the speech.
Another way to grab your audience’s attention is by using a joke or explaining why you are there.
Most importantly, read your introduction as if you are explaining something to your friend.
- Let your speech demonstrate who you are
Do not use a fake persona; instead, be yourself when writing and reading the speech.
According to studies, when faced with many people, liars will fidget or show other signs of deceitfulness.
If people notice insincerity when you are addressing them, they might lose interest and stop concentrating.
So, do not fake your interest in a given subject.
If your speech is not coming from the heart, it will definitely sound insincere.
- Quote material
An informative speech requires research.
Therefore, quote the material you used whenever possible in your introduction.
Quoting relevant sources demonstrates your passion and authority in the subject of the speech.
- Appeal to the emotions of your audience
An excellent way to appeal to people’s emotions is by telling a story.
For instance, in a speech about global warming, give a real-life example of how it has affected the world.
- Try to tell a joke
A joke in the introduction of a speech is a good way to break the ice.
Not only does it put your audience at ease, but it also helps you relax, especially if they laugh or at least giggle.
- Use catchy and or coined statements…
A coined statement is one that your audience can relate to and is memorable, like Coca-Cola’s ‘Taste the feeling.’
Catchy or coined phrases will stay in your audience’s mind long after delivering the speech.
Like how you randomly remember ‘Taste the feeling’ and associate with Coke, your audience will randomly remember a catchy slogan you used and remember your speech.
Moreover, a catchy statement personalizes your informative speech.
Consider the following factors in the body of your speech:
Split your speech into relevant sections (paragraphs), which will be presented in about 5 minutes each.
Let your audience know that a particular section is complete, and you are moving to your next point using a prolonged pause, starting each section with transition phrases, such as first, next, and now that you know, followed by a topic sentence.
- Provide solutions or recommendation
Do not just state facts.
Explain how these facts relate to the real world, address the problem, and provide solutions.
- Use repetition
When moving to your next point, briefly restate the previous one.
That is a good way of ensuring your audience follows what you are trying to say and helps them remember all your key points.