TABLE OF CONTENTS
For organizations to obtain control and efficiency, managers need to understand the importance of change. Many scholars agree that without the organizations changing, then the job of the manager would be quite easy. Change makes the environment within which the organization operates would not be uncertain. Planning from tomorrow would be as easy as planning for today. Decision making would also be made much simpler since the results of each alternative would be easy to predict. Managers often have to respond and balance the need for an organization to improve the way it currently operates and of course change in response to events that have not been anticipated. Change in an organization can be defined as the movement of an organization away from the state that its currently operating under in order to increase efficiency and effectiveness, the important thing to note is that organizational change is not just about one aspect of the organization, even small simple changes can affect the entire organization leaving no aspect, department and system unaffected.
Organization change is any alteration that changes people, structure and technology. These are considered the three categories of change. Structure speaks to departments, definition of duties and the actual structure redesign. Technology is the second category, which is defined through work processes, methods and equipment used in the organization. The final category falls under people that is attitudes, perceptions and even culture of the people involved in the organization. Change in each of these categories often requires an individual or event to act as a catalyst. Decisions to make changes for adaptation or even efficiency requires complex planning because change often disrupts the status quo and poses a threat to the organization, (Mariotti 1997).
Advances in IT have completely changed how the mangers have been communicating. It seems that for organizations such as Human Resource Dimensions, email has become the go to in terms of communication. The idea of technological advances is to save time and energy that would be spent on passing a message. However, proposers of this project understand that this is not always the case. The project is set to promote and implement organizational re-structure and emails may not be the best way to communicate the changes being implemented. The communication strategy for the project is twofold
In the first stage, the project team will be dispatched to the various departments where they will personally deliver and implement the changes expected. For example, I am expected to work closely with the sales team to implement the new marketing and client handling strategy. This strategy has been chosen to ensure that all team members understand what is expected of them. In addition, the team member can really the reactions to the change and therefore ensure that the next stage is properly carried out. Further, they can also report how the team handles challenges and obstacles in implementing the change.
In the second stage, the messages will be delivered through department and company meeting. This is especially necessary to ensure cohesion in the employees. Changes that are met with conflict and too many challenges will be addressed through the meetings to ensure that employees understand they are not the only ones dealing with that particular problem. when they come together to address the challenges, the company will experience togetherness and therefore make changes easier without killing employee morale.
Management of change is not only about identifying the source of the problem, there is also the need to deicide the ideal future state of the company and how to reach and achieve such state. In this case, managers of the Human resource dimensions are making decisions on what kind of business level strategy should be. The changes made in the organizational structure will affect how the business will continue to prosper in the future, (Clifford and Thorpe 2007). Based on the knowledge have acquired through studying management and control of management, I have devised a strategic plan on how to deal with the problems facing the company. To improve the company’s ability to monitor and control its recruitment and human capital acquisition processes, the first step is to shift all recruitment and acquisition processes to the main offices in Atlanta. Currently, the eight departments had done their own recruitment for projects and clients. The recruitment through one center ensures that the managers are now free to focus more on improving customer sales and service henceforth. This is a major company weakness that I have noted with the company. It is also important to consider halving the size of the departments in order to concentrate and consecrate the strategies and activities. Majority of the workers in the departments are doubling on duties. That is, one duty is being completed by sometimes more than two people which results in replicating of the same thing at the cost of the company.
Defining the change also includes identifying obstacles that would cause resistance to the change. There are issues present in the organization from reaching the ideal future state. Obstacles are not just corporate or even divisional, they are also at departmental and individual levels. The project being proposed here is one that is at company level; change in the organizational structure will completely affect the current balance of power. The structure in itself is a powerful and often formidable obstacle to change. The company in itself does not possess a flexible culture which makes it quite inert in itself. The rigid culture makes it a much more bureaucratic organization. The same obstacles are expected to be encountered at the divisional and departmental levels. It is expected that the departmental managers themselves will differ in their attitudes towards change.
The change management strategy as with all aspects of the company, the project based on restructuring management and decision making in Human Resource Dimension will be accompanied by a singular strategy. The project itself proposes to use a bottom top strategy in implementing the necessary change to make the company more efficient. This means that the change will in fact be more gradual rather than immediate. The staff and employees will take time understanding the new command and decision making structure. The project includes a detailed plan for the required and implemented change. The project has chosen this strategy in order to combat resistance that is expected when the changes in the company structure come into play. The emphasis of this strategy lies in exemplary communication that is, the company employees need to be kept in the loop, during and over the time of change. This means that the employees play a participatory role in implementing the change. As such they are able to combat much of the conflict that could arise.
Based on Campbell (2014), The top down approach could be easier and in fact faster to implement the necessary change. This strategy which involves the managers making the decisions for change, implementing the change and dictating the goals for change is revolutionary. However, it falls short when it comes to long term resistance to change.
The managers need a system of organizational learning , that is the process through which the company can increase the ability of the members to understand, adopt and respond to changing conditions. This process can help members including managers make proper and effective decisions about needed changes. For the managers of Human Resource Dimension, assessing the need for change calls for two activities to take place immediately recognizing that there is a problem and identifying the source of the problem. In the past, managers have had trouble identifying and determining that something is wrong in Human Resource Dimensions because the problem has been gradually developing. The organization performance has been slipping for years without any detection. With the company performance struggling and the future of the company looking dim the need for change is obvious.
The main problem lies with the founders of the company. Though experienced in human resource and capital acquisition, they fell short when it came to managing change and control. They instructed managers to do what they thought was best to grow their departments. This meant that in many cases, the departments are working in conflict. Extreme competition among the different managers means that departments are not working cohesively. This strategy was ideal during the early years when the company needed to tap a large market share. The strategy however, is no longer acceptable at a time when its experiencing intense and fast competition from other lower companies dealing with human capital. The problem for the managers is the need for change in the company, and not just change bust actually fast change. Assessment of the change is twofold
Changing structure the structure includes organizing responsibilities such as allocating authority to the different managers. It is important for the company managers to recognize that once the changes have been made in the decision making structure and formalization of the organization, they are not final. The company will be exposed to changing conditions and events that may bring about the need to make structural changes. The organizations structure is defined in terms of work specialization, departmentalization, chain of command, span of control, centralization and formalization. Each of these structures will be affected by the proposed change in management structure. There may be need to drop, merge or expand the duties by each department manager. The traditional management structure needs to go completely.
Changing people which includes changing attitudes, expectations, perceptions and behaviors. Although this may not be simplistic, changing people is far from easy. Organizational development though in some cases refers to changes in all categories, in this case essentially focuses on techniques to change people and the nature and quality of inter-personal work relationships. The executives of Human Resource Dimensions, need to understand that the success of future customer sales and service strategies require and depend heavily on changing employee attitudes and behaviors. There are various strategy which the managers can use to ensure change in people such as team building, survey feedback and intergroup development.
Human Resource Dimensions is one of the fastest growing human capital consultant companies based in Atlanta Georgia. The company has topped the list for Atlanta’s most respectable and profitable companies . with more than $1million being reported in terms of profits, this company is set to be in the fortune 500 companies. However, when joined the company I found and identified a matter that required immediate attention by management. From the year 2000, the company’s sales and profits were reported to be declining sharply. Even though, the company itself still maintained some profit , the declining sales and profits are a matter of concern to the management. The company has for a while not experienced major changes that would allow it to stem out competition, especially since it has been in existence for much longer than most.
After studying the company for a while, I have been appalled to discover that the top managers have paid little attention towards monitoring and controlling Human Resource dimensions and developing centralized control system that would provide detailed information on the performance of the different departments. The company operates with a decentralized culture in which each department manager treats his or her own department as a kind of personal fiefdom in which they have the right to control the activities as they see fit.
The project in itself will provide the following strengths to Human resource Dimensions as a company
Provide alterations to managers skills one of the issues that is evident from studying the company is that the manager skills have been dormant or equivalently been misused for tasks that are too mundane. Managers in the company are engaged in destructive competition rather than employing their skills towards; critical planning, organizing and controlling. The project will include the process of redefining the roles of the managers, taking away some duties on one area and increasing responsibilities in another. This will ensure that the company makes good use of the skills of the managers in play.
Building a culture for change scholars have found that organizations with a culture that promotes change are more likely to experience growth and in return immense profits. Projects are changing the way they do things, companies and even large multi-nationals are changing their approach to various things, (Thompson 2012). Since the company is servicing such clients, it follows therefore that there is need to promote a culture for positive change rather than a static culture, completely resistant to change. It is important for employees from the most junior to the most senior to develop a need for identifying and making the necessary changes for the good of the company. Through this project, each member of the company will acquire the necessary skills to plan for, identify and respond to changing aspects of the organization and the market.
Human resource the company in itself deals with providing high end employees to their clients, however, it has become apparent that the company has slacked on improving its employees. For the project to work, there is need to identify talents and skills among the employees. Those who respond faster will of course be on the fast lane towards promotions and increased responsibilities. On the other hand, those who are laggards are most likely to be left behind, demoted or even let go. The employees of the company and the future human respire pool play a major role in ensuring that the project is successful and is implemented with as few hitches as possible. This also includes the managers who will be most affected by the changes in organizational structure.
Despite being the fastest growing human capital service provider in Atlanta, the company has been experiencing a decline in income. Such decline can be attributed to slower decision making when it comes to marketing. In the past, the marketing manager has been delegated the responsibility of all decision making when it comes to promoting the business. Unfortunately, because he is working idependently without the input of other managers most of the marketing strategies employed have been disastrous. With the changes being implemented, the marketing manager and all other managers will be required to work together to implement the marketing strategy. To the clients, the company has always seemed disorganized in decision making, slow and bureaucratic. Thus, they have opted for other newer, smaller companies with excellent customer service.
The nature of the exchange processes between clients and the company has changed dramatically in the past few years. This singular change has contributed significantly to the decrease income and profits. Majority of the main clients are slowly and gradually pulling away from the company following poor client relations. This is a company that requires excellent, strong and long term relationships with the clients. Clients that are new, if satisfied with the service and handled carefully will continue generating income and business for many years. Poor handling of clients has led to many clients pulling out of the company. Many others only bring in business because they have no option. The marketing manager has often applied the traditional marketing tools that is market segmentation, target selection and strategy development. However, with increased competition and various other changes in the needs of the client these traditional strategies are falling short.
The marketing manager has often failed in one major aspect, he and the accounts managers have not been working together. This means that he does not understand and cannot comprehend the needs of the customers and clients. Human Resource Dimension in the past has been renowned for providing excellent talent for short term projects in non-governmental organizations. However, recent studies show that the company ahs untapped potential of providing the same services not only to large organization, businesses and multi-national corporations but also to small and upcoming businesses. Majority of the focus in the service provision industry focuses on the already saturated big companies market. This is where the traditional marketing strategies have been focused.
Relationship marketing on the other hand, proposes to work closely with small business and organizational structures. Such businesses are an ideal ground to build loyal clients who can grow the business through various networks. All they require is excellent customer service, as they grow so will the company. In addition, these small businesses provide a much better cushion. Should one of the small enterprises pull off from the company, the ripple effect into the organization will be much smaller as opposed to a large multi-national corporation.
The new marketing strategy requires proper planning, where all managers of the organistaion will play a major part. The plan requires input from all managers and employees, with the marketing manager only implementing the decisions agreed upon. Where in the past, the entire company has left the marketing strategy to be implemented by the marketing manager alone, this will be a joint responsibility plan for all members to apply. Relationship marketing will take place in all departments and divisions of the company. Each employee will be responsible for ensuring the client is not only satisfied but that his needs are also addressed uniquely. The unique experience is expected to create a large base of loyal clients over time.
Marketing the company also means addressing the completion strategically. The company has in the past ignored the competition, imagining that because of past successes the competition is nothing to deal with. This has been fueled by the fact that the major competition comes from ideally small firms with less than 2employees and whose mandate requires dealing with specific clients. For example, the small Royston firm deals only with architectural clients, providing talent that is ideal for that industry. The increased completion has resulted from the fact that the company no longer plays at equal footing with such small firms. Studying the competition, it is obvious that the small firms have addressed relationship marketing and made this a priority. Some of the small firms have only two or three large clients, but are more focused on building those relationships rather than acquire new clients. In this way, it becomes difficult for the company to draw off and expand its market share.
This is why, the proposed marketing strategy includes aggressive building of relationships with the small untapped market to ensure that the company becomes associated with excellent customer service and receives high reviews.
Campbell, H. (2014).-Managing organizational change.-Kogan Page
Clifford, J., Thorpe, S. (2007).-Workplace learning development delivering competitive advantage for your organization. London, Kogan Page Ltd.-
Mariotti, J. L. (1997).-The shape shifters continuous change for competitive advantage. New York, Van Nostrand Reinhold.
Thompson, A. A. (2012).-Crafting and executing strategy the quest for competitive advantage concepts and cases. New York McGraw-Hill/Irwin
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